Account Executive, Sales, Harlingen, TX

NAB Leadership Foundation; Brownsville (TX); On-site; USD 45,000 - 80,000; Full time

Job summary

The NAB Leadership Foundation is seeking a Sales Account Executive to generate television advertising revenue by calling on established agencies and new prospects, and by presenting the value of TV advertising.

You will grow revenue, manage assigned accounts, deliver compelling sales presentations, and collaborate with clients and station staff to develop effective advertising campaigns.

Qualifications

• Bachelor's degree or equivalent experience in marketing/advertising.
• Minimum one year of sales experience, preferably in media.
• Valid driver's license with acceptable driving record.
• Experience achieving long-range objectives and strategic actions.

Responsibilities

• Generates advertising revenue by calling on established agencies and new prospects.
• Prepares and delivers sales presentations to clients.
• Explains advertising rates and demonstrates how TV advertising helps products.
• Develops advertising schedules with clients and station personnel.
• Maintains assigned accounts and develops new ones.
• Performs other duties as assigned.

Skills

Sales experience

Relationship building

Strategic revenue growth

Education

Bachelor's degree in Marketing, Advertising or Mass Communications, or related field

Tools

Office equipment proficiency

Computers & office software

Job description

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Requirements & Skills :

• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year's experience in sales, preferably in the media field.
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.