Account Executive, Sales

Nexstar Media Group, Inc.; Kentucky; On-site; USD 50,000 - 80,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a Sales Account Executive to drive advertising revenue by targeting agencies and new prospects.

You will deliver compelling sales presentations, manage existing accounts, and coordinate with station teams to place effective television advertising. The role requires a marketing/advertising education or equivalent experience, at least one year in sales, and a valid driver's license with a clean record.

Qualifications

• Bachelor's degree in Marketing, Advertising or Mass Communications or equivalent experience.
• Minimum one year of sales experience, preferably in media.
• Valid driver's license with acceptable driving record.
• Experience achieving long-range objectives and executing strategies.

Responsibilities

• Generates advertising revenue by calling on agencies and prospects.
• Presents sales proposals and explains advertising benefits to clients.
• Maintains and develops assigned client accounts and builds new ones.
• Delivers advertising schedules and coordinates with station personnel.
• Performs other duties as assigned.

Skills

Sales experience

Relationship building

Communication skills

Education

Bachelor's degree in Marketing, Advertising or Mass Communications

Tools

Driver's license

Office equipment proficiency

Job description

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Requirements & Skills:

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year’s experience in sales, preferably in the media field.
• Valid driver’s license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.