Account Executive (Meriden, CT)

Hearst Connecticut Media Group; Meriden (CT); Hybrid; USD 50,000 - 70,000; Full time

Benefits offered by this job

Health, dental, vision insurance

401k with company match

Paid time off

Comprehensive training

Competitive compensation with uncapped commissions

Job summary

Hearst Connecticut Media Group is seeking a driven Account Executive in Meriden, Connecticut, to lead sales strategies and build relationships with local businesses. The ideal candidate will possess a BA/BS in Advertising, Marketing, or Communications and at least 2 years of B2B sales experience. Responsibilities include generating leads, managing sales pipelines, and promoting advertising solutions. This dynamic role offers competitive compensation, comprehensive training, and a collaborative work culture with benefits such as health coverage and a 401k plan.

Qualifications

• 2+ years of B2B outside sales experience in advertising or media.
• Successful track record in new business acquisition and meeting revenue targets.
• Goal-oriented, competitive, and strong organizational skills.

Responsibilities

• Develop and manage a sales pipeline targeting local advertisers.
• Promote and sell digital and traditional advertising solutions.
• Implement effective sales presentations and lead generation tactics.
• Collaborate with teams to ensure customer satisfaction and performance.

Skills

Presentation Skills

Interpersonal Skills

Communication Skills

Salesforce Proficiency

Excel Proficiency

PowerPoint Proficiency

Education

BA/BS in Advertising, Marketing, or Communications

Tools

Salesforce

Excel

PowerPoint

Job description

Overview

Hearst Connecticut Media Group (HCMG) invites you to help deliver impactful media campaigns for our customers using our advertising solutions. This role is for a digitally savvy, highly motivated Account Executive to join the advertising team at Hearst Connecticut Media Group. You will develop and manage a sales pipeline and build new business relationships with local advertisers throughout Connecticut. You will work with customers to promote solutions that fit their marketing needs and act as an advocate for the customer within HCMG, collaborating with other departments to meet and exceed expectations in performance and process. Hearst Newspapers operates on a hybrid work week schedule in the Meriden office.

What you will do

• Lead Generation: Call on local small to medium sized businesses to show the value of our digital media advertising products (social media, display, video, programmatic, SEO/SEM) and traditional ads. Generate new leads through cold calling, networking, and prospecting. Own the sales cycle with support from the local account management team after the sale.
• Product Expertise: Become an expert on our digital and print products/services. The first three weeks of hire include global and local training to be fully educated before going out on your own. Ongoing learning and training will support your career as an Account Executive.
• Execute Sales Tactics: Implement marketing strategies and deliver effective sales presentations to earn, retain, and increase revenue.
• Advertising Solutions: Create engaging advertising solutions to meet clients’ business needs.
• Client Solutions: Recommend new products and promotional opportunities to current clients and handle objections efficiently. Engage with the local business community to boost clients’ businesses through multiple digital media channels.
• Forecasting: Manage client pipeline and monthly revenue forecast in Salesforce.com.

What will it take to be successful

• Purposeful: Direct, decisive action with confidence, integrity, and determination.
• Adaptable: Respond to changing conditions with practical ideas.
• Driven: Self-assured, competitive, and focused on high-quality, organized results.
• Communicator: Engaging and effective in communication.
• Trend-Savvy: Stay informed of industry developments to keep digital advertising strategies cutting-edge.

What we’re looking for

• Education: BA/BS in Advertising, Marketing, or Communications a plus or equivalent experience.
• Experience: 2+ years of B2B outside sales in advertising or media, with success in new business acquisition and meeting revenue goals.
• Skills: Strong presentation, interpersonal, and communication skills. Proficiency with Salesforce, Excel, and PowerPoint.
• Mindset: Goal-oriented, competitive, and forward-thinking with solid business and financial acumen.

What we offer

• Dynamic Environment: A great work environment where it’s engaging and not boring.
• Comprehensive Training: Paid in-depth sales and product training.
• Competitive Compensation: Base salary with uncapped commissions for earning potential.
• Collaborative Culture: Ideas and input are welcome.
• Benefits Package: Health, dental, vision, flex spending accounts, short & long-term disability, 401k with company match, paid time off, and additional perks.

Learn more about Hearst Newspapers at www.joinhnp.com. Join Hearst Connecticut Media Group (HCMG) and become part of a team that values innovation, collaboration, and customer success. Apply now to make an impact in the Connecticut advertising market.

About Hearst Connecticut Media Group: Hearst Connecticut Media Group is the leading news organization in the state, serving readers across all platforms through its portfolio including CT Insider, the Connecticut Post, New Haven Register, and more. The organization provides advertising and marketing solutions for local and regional businesses.

About Us: With 2,500 employees across the nation, Hearst Newspapers represents a network of publications and digital sites and marketing services. We invest in new ways to tell stories and support communities. If you need accommodation during the application process, please contact [e-mail]. Do not use this email to inquire about application status; inquiries regarding reasonable accommodations should be sent to this address.