Account Executive, KERO

Media Networks, Inc.; Bakersfield (CA); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Uncapped sales commission

Mileage & cell phone allowance

Extensive SSP training

Medical, dental, vision benefits

Retirement plan with company match

Job summary

KERO is seeking a driven Account Executive, Local in Bakersfield, CA to connect local businesses with audiences through a multi-platform advertising suite. You will sell TV airtime and digital marketing options, analyze needs, and craft customized campaigns that deliver measurable ROI.

Ideal candidates bring 2+ years of sales success, experience in strategic accounts and digital execution, and a strong communicator who can manage a dynamic sales funnel with CRM tools.

Qualifications

• BS/BA in related discipline preferred or equivalent years of experience.
• Generally 2+ years of proven sales success preferred.
• Experience in strategic account management, broadcast ratings and digital execution preferred.
• Valid driver's license, good driving record, and ability to provide proof of insurance with company required limits.

Responsibilities

• Sell advertising solutions to local and regional businesses and agencies.
• Apply SSP to analyze needs and provide customized advertising solutions.
• Facilitate digital marketing options beyond TV airtime.
• Prospect, secure appointments, perform needs analysis, present and close sales.
• Use ratings data and market trends to negotiate rates and develop custom solutions.
• Serve as trusted advisor, grow accounts, and secure referrals.
• Manage CRM and monitor KPIs; maintain accurate account activity.

Skills

Sales experience

Strategic account management

Broadcast ratings

Digital execution

Driving license

Education

BS/BA in related discipline

Tools

MS Office

Google Workspace

Video conferencing tools

Job description

We are looking for a driven, creative sales professional who loves helping local businesses grow? KERO in Bakersfield, California is looking for an Account Executive, Local who will be a true partner to the business community - connecting clients to the audiences that matter most through a powerful, multi-platform suite of advertising solutions. From broadcast television to Over The Top (OTT) video, search strategies, social media, digital display, and e-mail targeting, you'll craft customized campaigns that deliver real results and real return on investment. If you're energized by building relationships, closing deals, and making a measurable difference for the businesses in your community, this is your opportunity to shine.

WHAT YOU'LL DO:

• Sell advertising solutions to local and regional businesses and advertising agencies.
• Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment.
• In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available.
• Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers.
• Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers.
• Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals.
• Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due.
• Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels.
• Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.
• Build and maintain strong client relationships, which may include entertaining prospective and existing clients.
• Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts.
• Perform other duties as assigned.

WHAT YOU'LL NEED:

• BS/BA in related discipline preferred or equivalent years of experience
• Generally 2+ years of proven sales success preferred
• Experience in strategic account management, broadcast ratings and digital execution preferred
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.

WHAT YOU'LL BRING:

• Highly self-motivated and goal focused
• Highly creative and innovative thinker
• Strong influencing, selling and upselling skills
• Effective teamwork and collaboration skills
• Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals
• Exceptional verbal and written communication skills
• Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
• Strong time management and organizational skills
• Proficient with Microsoft Office (Word, Excel and PowerPoint)
• Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)

WHAT WE'LL OFFER:

• Uncapped sales commission
• Monthly allowance for mileage and cell phone
• Extensive Scripps Sales Process training
• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, life insurance, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

WHERE YOU'LL LIVE, WORK, AND PLAY:

Bakersfield is California's ninth-largest city and a place with a character all its own - rooted in agriculture, energy, and a deep musical heritage that gave birth to the Bakersfield Sound, a twangy, West Coast alternative to Nashville country that produced legends like Buck Owens and Merle Haggard. The city is home to the Kern County Museum, a vibrant arts scene, and a calendar full of festivals and community events that reflect its proud, hardworking spirit. Surrounded by stunning natural landscapes, Bakersfield sits at the southern end of the San Joaquin Valley