Account Executive III, Sales

Nexstar Media; Myrtle Beach (SC); On-site; USD 45,000 - 75,000; Full time

Job summary

Nexstar Media is seeking a Sales Account Executive in Myrtle Beach to drive television advertising revenue. You will call on agencies and new prospects, deliver compelling presentations, and build lasting relationships with local businesses.

You will work with station staff to create impactful ad campaigns and analyze pricing and media options to meet client needs. The role emphasizes strategic revenue growth, bold outreach, and the ability to close deals while maintaining excellent client

Qualifications

• Bachelor's degree or equivalent in Marketing, Advertising or Mass Communications or related field.
• Minimum one year's sales experience, preferably in media.
• Valid driver's license with acceptable driving record.
• Experience delivering on long-range objectives and implementing strategies.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

Responsibilities

• Generates advertising revenue by calling on agencies, cold-calling new prospects and convincing clients of TV advertising benefits.
• Implements strategies to grow revenue and exceed goals.
• Establishes credible relationships with the local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new ones.
• Prepares and delivers sales presentations to clients.
• Explains advertising options and rates for placement across media.
• Develops advertising schedules with clients and station personnel.
• Works with clients and staff to develop advertisements.
• Performs other duties as assigned.

Skills

Sales experience

Relationship building

Presentation skills

Education

Bachelor's degree in Marketing/Advertising/Mass Communications

Tools

Office equipment proficiency

Job description

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Requirements & Skills

• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year's experience in sales, preferably in the media field.
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

#LI - Onsite

Nexstar Media Inc. is America's largest local television and media company with 197 full power stations (including partner stations) in 115 markets addressing nearly 63% of US television households and a growing digital media operation. Nexstar's platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices. Learn more at www.Nexstar.tv.

EEO Statement

Equal Opportunity Employer Minorities/Women/Veterans/Disabled