Account Executive III, Sales

Nexstar Media Group; La Crosse (WI); On-site; USD 40,000 - 60,000; Full time

Job summary

Nexstar Media Group is seeking a Sales Account Executive to drive advertising revenue by calling on established agencies and new prospects, and by presenting the advantages of television advertising. The role focuses on growing revenue, maintaining accounts, and building strong ties with the local business community.

The successful candidate will deliver compelling sales presentations, explain rates, and coordinate advertising schedules with clients and station personnel to place ads effectively.

Qualifications

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or equivalent combination of education and work experience.
• Minimum one year’s experience in sales, preferably in media.
• Valid driver’s license with acceptable driving record.
• Experience achieving long-range objectives and implementing strategies to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

Responsibilities

• Generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing clients of TV advertising merits.
• Prepares and delivers sales presentations to clients and explains advertising rates and placements.
• Develops advertising schedules with clients and station personnel responsible for placing ads.
• Maintains assigned accounts and develops new ones; builds credible relationships with the local business community.

Skills

Sales experience

Communication skills

Office equipment proficiency

Education

Bachelor’s degree in Marketing/Advertising or Mass Communications

Job description

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising. Implements strategies to consistently grow revenue and exceed revenue goals. Establishes credible relationships with local business community. Makes sales calls on existing and prospective clients. Maintains assigned accounts and develops new accounts. Prepares and delivers sales presentations to clients. Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible. Provides clients with information regarding rates for advertising placement in all media. Develops advertising schedules with clients and station personnel responsible for placing advertising into station media. Works with clients and station personnel to develop advertisements. Performs other duties as assigned.

Requirements & Skills:

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year’s experience in sales, preferably in the media field.
• Valid driver’s license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.