Account Executive, Digital

5WPR; Town of Florida (NY); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

ClassPass partnership

Flexible PTO

Summer Fridays

Hybrid work model

Parental leave

Learning & development programs

Season tickets access

Matching donations

Job summary

5WPR is seeking an Account Executive to help plan, execute, and optimize multi-channel campaigns from our Miami or Tampa offices, with 2-3 days in-person weekly.

You will support digital, social and executive visibility strategies, conduct research, and collaborate with cross-functional teams to ensure timely delivery and client ROI. The role emphasizes content development, platform analytics, and integrated communications across owned and earned media.

Qualifications

• Bachelor's degree in marketing, advertising, business, or a related field.
• 2-3 years of experience in channel activation, social media, or digital marketing, preferably within a digital agency or marketing environment.
• Basic knowledge of digital marketing channels, including social media, search, display, email, and content marketing.
• Familiarity with campaign tracking, measurement, and analytics tools, such as Google Analytics or similar platforms.
• Developing analytical skills, with the potential to interpret data and derive actionable insights to optimize channel performance.
• Good project management and organizational skills, with the ability to contribute to managing multiple campaigns simultaneously and meeting deadlines.
• Developing communication and collaboration skills, with the potential to work effectively in cross-functional teams.
• A proactive mindset, demonstrating an interest in staying updated on industry trends, emerging technologies, and best practices in channel activation and campaign management.

Responsibilities

• Support development of corporate digital, social and executive visibility strategies.
• Conduct research across client priorities, industry conversations, earned media, competitors and cultural trends.
• Contribute to executive social audits, competitive benchmarking and platform assessments.
• Assist in identifying content pillars, editorial opportunities, platform priorities and measurement frameworks.
• Stay informed on platform changes, AI developments and social best practices.
• Support day-to-day execution of executive and corporate social programs across LinkedIn, X, Instagram, TikTok and other platforms.
• Draft social copy, thought leadership, content calendars, briefs, monitoring reports and client-ready materials.
• Support short-form video development through research, scripting, and packaging.
• Coordinate with writers, designers, editors to ensure timely delivery of content.
• Maintain calendars, trackers, approvals and deliverables across accounts.
• Monitor conversations to identify content opportunities and risks.
• Pull platform analytics and support reporting on content and channel performance.
• Translate performance data into learnings and recommendations with guidance.
• Collaborate with PR, creative, influencer, paid media and analytics teams.
• Understand how earned/owned/executive/social content fit in an integrated program.
• Support cross-functional workflow to align deliverables with account priorities.
• Participate in client meetings and provide updates on workstreams.
• Develop relationships with internal teams and client contacts.
• Prepare client presentations, status reports and strategic recommendations.
• Manage assignments and deadlines with attention to detail.

Skills

Channel activation

Social media

Digital marketing

Campaign management

Education

Bachelor's degree in marketing/advertising/business

Tools

Google Analytics

Job description

As an Account Executive at 5WPR, you will play a key role in supporting the planning, execution, and optimization of multi-channel marketing campaigns for our clients. Leveraging your growing expertise in digital channels and campaign management, you will contribute to the success of client campaigns by actively participating in the activation and utilization of various marketing channels. Working closely with cross-functional teams, your focus will be on ensuring smooth execution and delivering results that align with client objectives while maximizing return on investment (ROI).

This is a hybrid role based in our Miami or Tampa office, with 2-3 days per week in office.

Here’s what you’ll be doing:

• Support the development of corporate digital, social and executive visibility strategies aligned with broader client communications and business objectives.
• Conduct research across client priorities, industry conversations, earned media, competitors and cultural trends to inform content planning.
• Contribute to executive social audits, competitive benchmarking and platform assessments.
• Assist in identifying content pillars, editorial opportunities, platform priorities and measurement frameworks.
• Stay informed on platform changes, emerging formats, AI/search developments and social best practices.

Content Development & Execution

• Support day-to-day execution of executive and corporate social programs across LinkedIn, X, Instagram, TikTok and other relevant platforms.
• Draft social copy, executive thought leadership, content calendars, briefs, monitoring reports and client-ready materials.
• Support short-form video development through research, scripting, clip identification, timestamps, captions and platform packaging.
• Coordinate with copywriters, designers, video editors and other specialists to ensure timely delivery of content.
• Maintain calendars, trackers, approvals and deliverables across multiple accounts.

Monitoring, Insights & Optimization

• Monitor client, industry and cultural conversations to identify meaningful content opportunities and potential risks.
• Pull platform analytics and support reporting on content and channel performance.
• Help identify patterns across topics, formats, creative and audience engagement.
• Translate performance data into initial learnings and recommendations with senior team guidance.

Integrated Communications & Collaboration

• Work closely with PR account teams to identify opportunities to extend earned media through executive and brand social channels.
• Collaborate with creative, influencer, paid media and analytics teams as needed.
• Understand how earned, owned, executive and social content work together within an integrated communications program.
• Support cross-functional workflow and ensure digital deliverables remain aligned with broader account priorities.

Client & Account Management

• Participate in client meetings and provide updates on assigned workstreams.
• Develop strong working relationships with internal account teams and client contacts.
• Support preparation of client presentations, status reports and strategic recommendations.
• Manage assignments and deadlines with strong attention to detail and proactively flag issues.

Here's what you'll need:

• Bachelor's degree in marketing, advertising, business, or a related field.
• 2-3 years of experience in channel activation, social media, or digital marketing, preferably within a digital agency or marketing environment.
• Basic knowledge of digital marketing channels, including social media, search, display, email, and content marketing.
• Familiarity with campaign tracking, measurement, and analytics tools, such as Google Analytics or similar platforms.
• Developing analytical skills, with the potential to interpret data and derive actionable insights to optimize channel performance.
• Good project management and organizational skills, with the ability to contribute to managing multiple campaigns simultaneously and meeting deadlines.
• Developing communication and collaboration skills, with the potential to work effectively in cross-functional teams.
• A proactive mindset, demonstrating an interest in staying updated on industry trends, emerging technologies, and best practices in channel activation and campaign management.

Why you'll love working here:

• Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
• Flexible PTO
• Summer Fridays and Winter, Spring, and Fall Fridays too!
• Hybrid work model offering flexibility and work-life balance
• Expanded parental leave and family planning support
• Continuous learning through "5W University" and development initiatives
• Professional Development Support
• Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
• Charitable giving, including matching donations

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in 5WPR’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

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