Account Executive

EventLink Group; Sterling Heights (MI); On-site; USD 60,000 - 85,000; Full time

Job summary

EventLink Group is seeking an Account Executive based in Sterling Heights, Michigan. The primary responsibility is to supervise client accounts, ensuring communication and efficient execution of marketing strategies while maximizing client relationships.

The ideal candidate will have a Bachelor's Degree and significant experience in brand management or integrated marketing, strong project management skills, and proficiency in Microsoft applications. This role involves traveling 10-15% as needed.

Qualifications

• 3-5+ years in brand management and/or experiential/integrated marketing.
• 1-3 years experience managing full-time staff.
• Project & Client Management experience required.

Responsibilities

• Maintain communications and relationships with clients and vendors.
• Develop and facilitate marketing strategies with measurable outcomes.
• Manage program execution, budgets, timelines, and client communications.
• Uphold integrity of project deliverables against budgets.

Skills

Microsoft Suite Applications

Problem-solving

Prioritization

Communication skills

Detail-oriented

Education

Bachelors Degree

Job description

The Account Executives (AE) primary responsibility is to supervise and facilitate the day-to‑day execution of assigned programs and markets for an EventLink Group client accounts. The AE develops, maintains, and grows the client relationship with an emphasis on increasing revenue and profitability. This person must gain a deep understanding of assigned clients’ regional business, processes and objectives and be able to identify efficiencies, maximize results, and understand and monitor financial aspects of assigned clients.

Responsibilities

• Maintain outstanding, accountable communications and relationships with clients, shared services, staff, and vendors
• Develop, communicate, and facilitate marketing strategies/plans and creative platforms with a focus on measurable outcomes
• As needed, participate in Sales and Marketing process by identifying/proposing marketing solutions and participating in proposals
• Manage program execution, budgets, timelines, client communications, vendor relationships, and reporting
• Understand and monitor financial aspects of all assigned clients. Assist with program budgeting, negotiate costs for services, track program costs, oversee direct report spend, prepare and submit invoices, and assist with client billing
• Prepare clear and concise call reports (internal and external), status meeting agendas, customer invoices, internal and external project debriefs, and statistical project analysis reports as required
• Attend client meetings and facilitate status meetings as necessary
• Attend internal Production meetings, ensure Agency-shared Activation Calendar is updated and accurate on a weekly basis
• Uphold and maintain the integrity of what was sold and budgeted vs. what is being supplied and implemented
• Coordinate with shared services to maintain client contracts, proper insurance coverage and certificates, and personnel documentation
• Manage, train, and mentor staff by providing clear expectations and goals, monitoring performance, providing feedback (both formal and ongoing) and coaching. Identify and coordinate development opportunities
• Assist Account Director in forecasting account development and day-to-day management of program execution

Qualifications

Education

• Bachelors Degree

Experience

• Project & Client Management experience required
• 3-5+ years in brand management and/or experiential/integrated marketing
• 1-3 years experience managing full‑time staff

Skills

• Proficient in all Microsoft Suite Applications
• Extremely detail oriented with ability to create, utilize, and manage organization templates, timelines, calendars, and key documents
• Ability to solve problems, multi‑task and prioritize work to meet deadlines
• Exemplary communication & presentation skills; written, verbal and visual
• Flexibility, versatility, and willingness to take on a range of responsibilities and maintain effective processes

Schedule

• Ability to travel 10-15% as needed (client/agency meetings, in‑market trainings, in‑market quality control to maintain the health of your assigned clients/programs)
• Schedule based on business needs and will vary on the season