Account Executive

Wine Country Radio; Santa Rosa (CA); Hybrid; USD 55,000 - 85,000; Full time

Job summary

Wine Country Radio in Santa Rosa, CA is seeking a results-driven Account Executive to generate new business and grow existing client portfolios across radio, digital, and social platforms.

You will meet with clients, prepare proposals, negotiate contracts, and collaborate with programming, marketing, and production teams to deliver campaigns on time and on budget. A valid driver's license and hybrid work flexibility are preferred.

Qualifications

• Experience in client relationship building and sales.
• Knowledge of radio, digital, and social media advertising.
• Strong presentation and communication skills.
• Ability to work in a hybrid environment.
• Proven ability to meet targets in a fast-paced sales role.

Responsibilities

• Prospect and qualify local and regional business leads for advertising solutions across radio, events, digital and social platforms.
• Present tailored advertising proposals and negotiate rates and contracts.
• Manage and grow a client portfolio; prepare proposals and presentations.
• Maintain accurate CRM records and track campaign performance metrics.
• Engage in community events to strengthen client relationships and station visibility.

Skills

Client relationships

Prospecting & sales

Campaign management

Multi-channel advertising

Communication skills

Negotiation

Hybrid work

Education

Bachelor's degree beneficial

Job description

Company Description

Wine Country Radio is a dynamic local media company operating five radio stations that serve diverse audiences across Sonoma County and surrounding areas. Its portfolio includes EXITOS, the county’s leading Spanish-language station, and The KRSH, a well-known Triple A/Rock outlet-one of the last pure play radio stations in the country. The company connects brands with multiple communities through on-air programming, events, and active community involvement. Digital and social media marketing extend listener engagement and provide integrated advertising solutions for clients. Applicants can expect to join a team that values creativity, local impact, and multi-platform storytelling.

Role Description

This is a full-time, hybrid Account Executive role based in Santa Rosa, CA, with some work-from-home flexibility. The Account Executive will prospect and qualify new local and regional business leads, conduct needs assessments, and present tailored advertising solutions across radio, events, digital, and social media platforms. Day-to-day responsibilities include managing and growing a client portfolio, preparing proposals and presentations, negotiating rates and contracts, and ensuring campaigns are delivered as promised. The role involves regular client meetings, both in-person and virtual, ongoing communication to optimize campaigns, and close collaboration with programming, marketing, and production teams. The Account Executive will also track performance metrics, maintain accurate records in CRM tools, and participate in community events to strengthen client relationships and station visibility.

Qualifications

• Client relationship and sales skills, including prospecting, consultative selling, account management, and negotiation.
• Marketing and media skills, such as understanding of radio, digital, and social media advertising and ability to build multi-channel campaigns.
• Communication and presentation skills, including clear written and verbal communication, public speaking, and storytelling to convey marketing value.
• Ability to work effectively in a hybrid environment, collaborating with cross-functional teams while managing independent tasks and client deadlines.
• Demonstrated initiative, resilience, and goal orientation in a fast-paced, target-driven sales environment.
• Familiarity with the local Santa Rosa and North Bay market or willingness to learn the community and business landscape.
• Previous experience in media, advertising, or business-to-business sales is strongly preferred; a bachelor’s degree in Business, Marketing, Communications, or a related field is beneficial but not required.
• Valid driver’s license and reliable transportation for client visits and community events.