Local Sales Account Executive

HEARST PROPERTIES, INC; Manchester (NH); On-site; USD 55,000 - 95,000; Full time

Job summary

WMUR, the ABC affiliate in Manchester, NH, is seeking a Local Sales Account Executive to drive multi-platform media sales, focusing on local businesses and agencies. Based at WMUR Studios in Manchester, NH, you will report to the Local Sales Manager and build revenue across traditional and digital channels.

You will prospect, present, negotiate, and close deals, maintaining station rate integrity while developing new business through local partnerships.

Qualifications

• Experience in media sales
• Solid negotiation skills
• Proven track record in web/mobile sales and in the cultivation and development of new business/non-traditional business
• Experience in a consultative customer focused business atmosphere
• Military training and experience will be considered in lieu of TV/Radio sales experience
• Ability to multi-task within a fast-paced environment
• Accountability within a goal-structured organization
• Needs a positive, results-oriented attitude and must be a team player
• Proven track record of successfully selling to business owners and CEO's (military experience will be considered)
• Must be able to use qualitative research effectively to further sales effort
• Strong formal and interpersonal communication skills
• Proficiency with Microsoft Office products. Proficiency with Wide Orbit and other industry specific systems a plus.

Responsibilities

• Generate revenue across all available platforms
• Prospect, contact and present to new businesses to generate new advertising revenue
• Manage inventory and protect station rate structure.
• Develop new revenue through local business development
• Form strategic business and market partnerships
• Manage an active account and client list
• Regularly meet with local and digital sales managers to ensure progression and success with stated goals.
• Act as negotiator for assigned accounts; ensure sales proposals are consistent with station strategies.
• Create and deliver sales presentations to multiple points of contact with client/agency personnel.

Skills

Media sales

Negotiation

Web/mobile sales

Consultative selling

Military experience considered

Multi-tasking

Team player

Qualitative research

Interpersonal communication

Microsoft Office

Tools

Wide Orbit

CRM systems

Job description

WMUR, the ABC affiliate in Manchester, NH is looking for a Local Sales Account Executive who is up to the challenge of selling multiple platforms media campaigns. This person should thrive in a goal-oriented team environment and have strong interpersonal skills. The Account Executive is responsible for selling advertising to local businesses and ad agencies. This position will be responsible for generating new business.

The Account Executive position is based at the WMUR Studios in Manchester, NH and reports to the Local Sales Manager.

Responsibilities

• Generate revenue across all available platforms
• Prospect, contact and present to new businesses to generate new advertising revenue
• Manage inventory and protect station rate structure.
• Develop new revenue through local business development
• Form strategic business and market partnerships
• Manage an active account and client list
• Regularly meet with local and digital sales managers to ensure progression and success with stated goals.
• Act as negotiator for assigned accounts; ensure sales proposals are consistent with station strategies.
• Create and deliver sales presentations to multiple points of contact with client/agency personnel.

Requirements

• Experience in media sales
• Solid negotiation skills
• Must have a proven track record in web/mobile sales and in the cultivation and development of new business/ non-traditional business.
• Experience in a consultative customer focused business atmosphere
• Military training and experience will be considered in lieu of TV/Radio sales experience
• Ability to multi-task within a fast-paced environment
• Accountability within a goal-structured organization
• Needs a positive, results-oriented attitude and must be a team player
• Proven track record of successfully selling to business owners and CEO's (military experience will be considered)
• Must be able to use qualitative research effectively to further sales effort
• Strong formal and interpersonal communication skills.
• Proficiency with Microsoft Office products. Proficiency with Wide Orbit and other industry specific systems a plus.

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communications, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.