Commercial Sales Representative

Echelon Fitness; Florida; Remote; USD 90,000 - 130,000; Full time

Job summary

Echelon Fitness is expanding its U.S. commercial sales team. We’re seeking driven Territory Sales Managers who can open doors, build relationships, and close business across multiple states.

You'll own business development, manage a 4–6 state territory, travel regularly to health clubs, hotels, and studios, and represent Echelon and Primal Strength with a broad portfolio of cardio, strength, and connected fitness solutions.

Qualifications

• Experience in commercial fitness equipment sales or B2B field.
• Ability to generate opportunities and manage a territory independently.
• Strong prospecting, presentation, negotiation, and closing skills.
• Ability to sell complete solutions and explain value of equipment, service, and support.
• Strong CRM discipline and follow-through.

Responsibilities

• Develop and execute a territory sales plan to win new customers and grow existing accounts.
• Call on a minimum of 25 accounts per week through targeted outreach and visits.
• Build relationships with owners, operators, developers, and buyers.
• Identify replacement cycles, renovations, new openings, expansion opportunities.
• Present and demonstrate products aligning with customer space, budget, and goals.
• Manage the full sales process from prospecting to closing.
• Coordinate with internal teams on layouts, financing, delivery, and support.
• Maintain CRM records, pipeline, and sales forecasts.
• Meet territory revenue and margin goals and build referrals.
• Attend industry events, trade shows, and customer meetings.

Skills

Commercial fitness sales

Territory management

Prospecting

Presentation

Negotiation

Closing

Solution selling

CRM discipline

Travel willingness

Tools

CRM software

Job description

About this position

We are Echelon, a global fitness, wellness, and sports leader!

Welcome to the heartbeat of Echelon Fitness, where we're not just raising the bar; we're rewriting the entire fitness playbook. Think of us as the rebels of the fitness world—the ones who dare to blur the lines between sweat sessions and entertainment extravaganzas.

Here at Echelon, we're more than just a company; we're a movement. Picture a team of driven individuals who eat challenges for breakfast and wash them down with a protein shake. We're the tech junkies, the fitness fanatics, the creative sparks, and the unapologetic dreamers, all converging to create something truly extraordinary.

So, if you're ready to break free from the ordinary and dive headfirst into a world where fitness meets multimedia magic, you've found your tribe. Join us as we redefine what it means to break a sweat and break boundaries simultaneously. With Echelon Fitness, the future of fitness isn't just bright—it's downright exhilarating. Let's rewrite the rules together.

Echelon | Primal is expanding its U.S. commercial sales team. We’re looking for driven Territory Sales Managers who know how to open doors, build relationships, and close business.

Representing Echelon and Primal Strength, you’ll offer customers a broad portfolio of commercial cardio, strength equipment, racks, free weights, functional training, Pilates, recovery, and connected fitness solutions. From an equipment upgrade to a complete facility buildout, you’ll help customers create spaces that attract members and support their business.

The Opportunity

You’ll own business development and account growth across an assigned territory of approximately four to six states. Your customers will include health clubs, independent gyms, boutique studios, hotels and resorts, multifamily communities, schools and universities, and corporate wellness facilities.

This is an active field sales role for someone who enjoys prospecting, visiting facilities, understanding customer needs, and turning opportunities into long-term accounts.

What You’ll Do

• Develop and execute a territory sales plan to win new customers and grow existing accounts.
• Call on a minimum of 25 accounts per week through targeted outreach, facility visits, and follow-up.
• Build relationships with owners, operators, developers, purchasing teams, and other decision-makers.
• Identify equipment replacement cycles, renovations, new openings, and expansion opportunities.
• Present and demonstrate Echelon and Primal products, connecting equipment recommendations to each customer’s space, budget, and business goals.
• Manage the full sales process, including prospecting, discovery, proposals, negotiation, and closing.
• Coordinate with internal teams on equipment selection, facility layouts, financing options, delivery, installation, and customer support.
• Maintain accurate CRM records, an active pipeline, and reliable sales forecasts.
• Meet territory revenue and margin goals while building repeat and referral business.
• Attend industry events, trade shows, and customer meetings, and coordinate with national account leadership where appropriate.

What You Bring

• A demonstrated record of success in commercial fitness equipment sales or a closely related B2B field.
• Experience generating your own opportunities and managing a territory independently.
• Strong prospecting, presentation, negotiation, and closing skills.
• The ability to sell complete solutions and explain the value of quality equipment, service, and ongoing customer support.
• Consistent follow-through, strong organization, and disciplined CRM use.
• Willingness to travel regularly throughout your assigned territory.

Existing relationships with gym owners, fitness operators, hospitality groups, developers, or equipment dealers are a strong advantage.

Why Echelon | Primal?

You’ll represent two complementary fitness brands with a portfolio that spans strength, cardio, recovery, and connected fitness. That breadth gives you more ways to serve each customer and build a meaningful territory.

You’ll also have the opportunity to help shape our U.S. commercial expansion, contribute market feedback directly to leadership, and grow with the business.