Account Director, Media Planning

Ledger Bennett Ltd.; Austin (TX); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Ledger Bennett Ltd. in Austin, TX is seeking an Account Director, Media Planning to lead strategic media initiatives for a portfolio of Tier 1 and Tier 2 B2B clients.

You will partner with Client Services, Strategy, Analytics, and Activation teams to deliver integrated programs that drive measurable business outcomes. This hybrid role sits between senior leadership and planning teams, overseeing media strategies, planning excellence, and senior client relationships while mentoring junior

Qualifications

• 6+ years of experience in media planning or integrated media strategy.
• Agency experience in B2B marketing is preferred.
• Strong ability to lead client conversations and executive presentations.
• Proven analytical and problem-solving capabilities.

Responsibilities

• Lead development of integrated B2B media strategies across channels.
• Create media plans aligned to client objectives and revenue goals.
• Ground media recommendations in data and performance insights.
• Oversee planning excellence and senior client relationships.
• Mentor junior planners and contribute to team growth.

Skills

Analytical skills

Communication

Executive presenting

Strategic leadership

Mentoring

Tools

Salesforce

Marketo

Eloqua

HubSpot

6sense

Job description

Account Director, Media Planning (Austin, TX)

About Ledger Bennett

We're on a mission to be the B2B agency of the future.

At Ledger Bennett, part of the Havas network, we help some of the world's leading B2B brands solve complex marketing challenges through media, strategy, activation, and data-driven decision making. We believe modern B2B marketing goes beyond lead generation. It is about building meaningful customer relationships, driving measurable business outcomes, and creating sustainable growth.

Our culture is built around three principles:

• Inventive – We challenge convention and seek better ways of working.
• Authentic – We believe great work starts with honest relationships.
• Ambitious – We strive to raise the standard for ourselves, our clients, and our industry.

Role Overview

As Account Director, Media Planning, you will serve as the strategic media lead across a portfolio of Tier 1 and Tier 2 B2B clients, partnering closely with Client Services, Strategy, Analytics, and Activation teams to deliver integrated media programs that drive measurable business outcomes.

This role sits between senior team leadership and the broader planning and activation teams, requiring both strong strategic thinking and hands‑on media expertise. You will be responsible for developing media strategies, overseeing planning excellence, managing senior client relationships, and identifying opportunities for account growth.

You will also play an important leadership role within the media team, mentoring planners, contributing to operational excellence initiatives, and helping shape the future of the Ledger Bennett media offering.

This role reports into the Head of Media Planning and will work closely with the Head of Omnichannel Activation.

Location: Austin, TX (Hybrid)

Key Responsibilities

Strategic Media Leadership

• Lead the development of integrated B2B media strategies across paid search, paid social, programmatic, content syndication, ABM, and emerging channels
• Create media plans that align with client business objectives, audience needs, and revenue goals
• Ensure media recommendations are grounded in data, insights, and performance learnings
• Collaborate with Activation teams to ensure seamless execution and optimization
• Identify testing and innovation opportunities across client portfolios
• Continually find and recommend ways in which AI can help the media team maximise best use of time and revenue ongoing
• Build strong relationships with senior and day‑to‑day client stakeholders
• Serve as the strategic media advisor for assigned accounts
• Lead media planning discussions, annual planning sessions, and quarterly business reviews
• Translate complex media concepts into clear business recommendations
• Proactively identify opportunities to improve performance and client outcomes

Account Growth & Commercial Development

• Identify opportunities to expand existing client relationships
• Partner with Client Services and Strategy teams to introduce additional Ledger Bennett and Havas capabilities
• Support upsell and cross‑sell initiatives across assigned accounts
• Contribute to new business opportunities, RFPs, and pitch responses
• Help grow media revenue and strengthen account profitability
• Mentor and coach media planners and junior team members
• Promote strategic planning best practices across the organization
• Support onboarding and development of new team members
• Share industry trends, channel innovations, and thought leadership with the broader team
• Foster collaboration across Media, Strategy, Activation, Analytics, and Client Services teams
• Support media SLT to continually re‑enforce reputation and fame both internally across the Havas Group and externally within the wider b2b marketing industry

Operational Excellence

• Ensure media plans, budgets, and forecasts are maintained accurately
• Support agency initiatives focused on process improvement and scalability
• Drive adoption of media planning best practices, governance processes, and documentation standards
• Collaborate with Activation teams to ensure smooth campaign launches and delivery
• Contribute to resource planning and workload management discussions

What Success Looks Like

Within your first year, you will:

• Lead media strategy across a portfolio of key Tier 1 and Tier 2 accounts
• Become a trusted advisor to clients and internal stakeholders
• Help grow client relationships through proactive strategic recommendations
• Elevate planning quality and consistency across the team
• Support the development of junior media talent
• Contribute to agency growth through account expansion and new business support

Qualifications

Required

• 6+ years of experience in media planning, digital marketing, or integrated media strategy
• Agency experience, preferably within B2B marketing
• Strong understanding of paid search, paid social, programmatic, ABM, and demand generation
• Proven ability to lead strategic client conversations and executive presentations
• Strong analytical and problem‑solving skills
• Exceptional communication and relationship‑building abilities
• Experience developing media plans, forecasts, and measurement frameworks

Preferred

• Experience working with technology, SaaS, manufacturing, industrial, or enterprise clients
• Knowledge of ABM platforms such as 6sense
• Experience with marketing automation and CRM ecosystems
• Familiarity with Salesforce, Marketo, Eloqua, HubSpot, or similar platforms
• New business and pitch experience
• Team leadership or mentoring experience
• Be part of a growing B2B agency within the global Havas network
• Work on complex, high‑profile B2B brands
• Help shape the future of media planning and activation
• Flexible hybrid working model
• Collaborative, supportive culture focused on growth and development
• Opportunity to make a meaningful impact on clients, teams, and agency success