Account Director

Zimmerman Advertising; Fort Lauderdale (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Zimmerman Advertising in Fort Lauderdale seeks an Account Director to lead a team and oversee day-to-day management of client marketing initiatives. You will drive strategy development, ensure successful campaigns, and mentor account managers to deliver results.

You will cultivate strong client relationships, anticipate needs, present plans, and uphold high-quality execution across national creative, media, and promotions. A strong leadership track record is essential.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or equivalent experience.
• 5 years experience as an Account Director or Account Supervisor in a full-service Advertising/Marketing agency.
• Strong understanding of the media environment and client industry.
• Proven leadership and managerial experience; ability to lead and motivate teams.
• Excellent written and verbal communication at all levels.

Responsibilities

• Oversee a team handling day-to-day administration of client marketing initiatives.
• Develop and implement marketing/advertising strategies and initiatives.
• Monitor client relationships and ensure strategy and metrics are successful.
• Counsel with senior clients on potential changes and opportunities.
• Direct/coach account managers in merchandising/advertising efforts.
• Prepare materials and participate in meetings with national creative, media, and promotions teams.

Skills

Leadership

Communication

Account management

Client relationship management

Education

Bachelor's degree

Job description

Overall Objective

The Account Director is responsible for overseeing a team of staff who manages the day-to-day administration of marketing and advertising initiatives for an assigned client. Taking a hands-on approach, they are instrumental in the development and implementation of new initiatives and assist in the development of marketing and advertising strategies.

Responsibilities

Client Relations:

• Monitor client business daily/weekly to ensure strategy & metrics are successful
• Develop strong relationships with Client(s) responsible for development of advertising programs establishing regular communication to ensure expectations are met
• Anticipate Client needs, keeping the agency in the position of leading vs following
• Counsel with senior level Client(s) on any potential changes
• Keep Agency management informed of status of Client relations, including personnel changes and issues pertaining to Agency performance
• Direct/coach account managers on merchandising marketing/advertising efforts in district meetings and in one-on-one store visits

Marketing / Special Projects:

• Create atmosphere that demands a business-building approach to Client’s business.
• Utilize Agency resources to develop plans to grow business
• Attend monthly marketing/advertising meetings.
• Ensure a written service report covering each meeting is distributed to appropriate Agency and Client personnel
• Present national creative, media plans, promotions, strategies, music, etc. at meetings
• Prepare materials for and participate in meetings, including National creative, media, and promotional plans
• Establish regular competitive reporting for Client review (sales, share SOV).

Requirements

• Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• 5 years experience as an Account Director or Account Supervisor in a full-service Advertising/Marketing agency
• Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and business
• A strong account management background, including past experience managing client accounts and supervising account teams
• Proven leadership abilities and managerial experience as a disciplined team leader.
• Experience identifying superior business building opportunities
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Excellent communication skills, both written and verbal, with people at all levels of an organization