Account-Based Marketing Strategist - AI Data Services

RWS Group; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

TrainAI by RWS is seeking a seasoned marketing strategist to own the product's go-to-market narrative across named accounts. You will collaborate with the sales lead on account planning and craft account-specific content and engagement plans that move opportunities from first project to scaled revenue.

This role blends data-driven messaging with cross-account motions and requires a collaborative mindset. You will contribute to broader TrainAI marketing across global clients and shape messaging

Responsibilities

• Own the marketing strategy for TrainAI across named accounts.
• Partner with the sales lead on account planning, then build the account-specific narrative, content and engagement that grow each account from first project to scaled revenue.
• Contribute to broader cross-account marketing motions.

Job description

Own the marketing strategy for TrainAI, one of our flagship products, across a portfolio of named target accounts. Partner with the sales lead on account planning, then build the account-specific narrative, content and engagement that grow each account from first project to scaled revenue, while contributing to broader cross-account marketing motions.

About TrainAI by RWS

Training or fine-tuning artificial intelligence (AI) requires data. LOTS of data. However, not just any data will do - our clients need responsible AI data that's targeted, accurate and reliable to ensure machine learning (ML) success. But preparing AI training data is a monumental task that can take up the vast majority of AI project time, leaving AI teams with precious little time to focus on developing, deploying and evaluating ML models. TrainAI by RWS helps our clients address this challenge head-on.

With a seamless blend of technological understanding and human intelligence, TrainAI by RWS provides complete, end-to-end data collection and content generation, data annotation or labelling, human-in-the-loop data validation and generative AI data services for all types of AI, in any language, at any scale, based on the principles of responsible AI. Today, TrainAI supports four of the world's top five technology companies, enhancing the performance of their generative AI applications by providing services such as prompt engineering, response refinement and red teaming with locale-specific domain experts across a broad range of topic areas and educational levels.

For further information, please visit: RWSTrainAI

Life at RWS

Life at RWS-If you like the idea of working with smart people who are passionate aboutgrowing the value of ideas, data and content by making sure organizations are understood, then you'll love life at RWS.

Our purpose is to unlock global understanding. This means our work fundamentally recognizes the value of every language and culture. So, we celebrate difference, we are inclusive and believe that diversity makes us strong. We want every employee to grow as an individual and excel in their career.

In return, we expect all our people to live by the values that unite us:to partner, putting clients fist and winning together, to pioneer, innovating fearlessly and leading with vision and courage,to progress, aiming high and growing through actions andto deliver, owning the outcome and building trust with our colleagues and clients.

RWS embraces DEIand promotes equal opportunity, we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics.

RWS Values

Get the 3Ps right -Partner, Pioneer, Progress- and we'llDelivertogether as RWS.

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