Account Based Marketing Manager

S-Docs; Ann Arbor (MI); Remote; USD 80,000 - 90,000; Full time

Job summary

Join a dynamic marketing team as an Account Based Marketing Manager, where your strategic thinking will drive engagement and pipeline growth. This role offers the chance to develop targeted marketing programs, collaborate with sales and customer success, and create personalized experiences for enterprise clients. With remote flexibility and a collaborative culture, you'll thrive in an environment that values innovation and career growth. If you have a passion for B2B marketing and a data-driven mindset, this opportunity is perfect for you. Shape the future of document-based processes with your expertise and creativity.

Benefits

Remote Flexibility

Collaborative Culture

Career Growth Opportunities

Qualifications

• 3+ years of B2B marketing experience focused on ABM.
• Strong understanding of marketing automation and CRM platforms.

Responsibilities

• Develop and implement a comprehensive ABM framework.
• Collaborate with sales to identify target accounts and develop campaigns.

Skills

B2B Marketing

Account-Based Marketing (ABM)

Marketing Automation

CRM Platforms

Project Management

Data Analysis

Event Marketing

Education

Bachelor's Degree in Marketing or related field

Tools

Marketing Automation Tools

CRM Software

Job description

This range is provided by S-Docs. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$80,000.00/yr - $90,000.00/yr

Additional compensation types

Annual Bonus

We are seeking a highly motivated and results-oriented Account Based Marketing (ABM) Manager to join our growing marketing team. As a key player in our revenue generation efforts, you will be responsible for developing and executing targeted account-based marketing programs that drive engagement and pipeline growth within our enterprise segment. You will collaborate closely with sales and customer success to identify target accounts, craft compelling messaging, and orchestrate multi-touch campaigns that deliver a personalized experience. This role requires a hands-on approach, with the ability to build and manage campaigns from the ground up.

Job Location:

• Ann Arbor, Michigan / Detroit metro is preferred
• Flexible on location for the right candidate

Responsibilities:

• Develop and implement a comprehensive ABM framework aligned with company goals.
• Collaborate with the sales team to identify and prioritize target accounts and buying committees.
• Conduct in-depth research to understand target accounts' business challenges, goals, and key stakeholders.
• Develop personalized messaging and content tailored to specific account needs and personas.
• Build and execute multi-touch campaigns across various channels (e.g., email, web, social media, events).
• Create and manage ABM landing pages, forms, and other marketing assets.
• Develop and execute targeted sales sequences in collaboration with sales.
• Track and analyze campaign performance, and report on key metrics.

Sales & Customer Success Alignment:

• Work closely with sales and customer success teams to ensure alignment on ABM strategy and execution.
• Provide sales with the tools and resources they need to effectively engage target accounts.
• Collaborate with customer success to identify opportunities for upselling and cross-selling within existing accounts.

Event Management:

• Assist with the planning and execution of company events, including webinars, conferences, and trade shows.
• Support the development and implementation of the company's overall event strategy.

Marketing Automation:

• Leverage marketing and sales automation tools to streamline and optimize ABM campaigns.
• Manage and maintain ABM contact lists and data within the marketing tech stack.

Skills and Qualifications:

• 3+ years of experience in B2B marketing, with a focus on account-based marketing.
• Strong understanding of ABM strategies, marketing automation, and CRM platforms.
• Hands-on experience in creating landing pages, email campaigns, and sales sequences.
• Ability to collaborate effectively with cross-functional teams, including sales, customer success, and marketing.
• Excellent project management skills with a keen attention to detail.
• Data-driven mindset with experience analyzing campaign metrics and optimizing for performance.
• Experience with event marketing is a plus.
• Self-starter mentality with a willingness to roll up sleeves and execute initiatives from strategy to implementation.
• Preferred experience in the SaaS industry and/or knowledge of document generation solutions.

Why Join S-Docs?

• Remote Flexibility: Work from anywhere, with an option to be based in Ann Arbor, Michigan.
• Collaborative Culture: Be part of a team that values innovation, teamwork, and customer success.
• Career Growth: Opportunities to shape the role and grow within the company.

If you're a strategic thinker with a passion for ABM, we’d love to hear from you. Join us in driving growth and shaping the future of document-based processes. Apply today!

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Software Development