ABX Senior Manager

BDO USA, LLP; Jacksonville (FL); On-site; USD 120,000 - 135,000; Full time

Job summary

BDO USA, LLP is seeking an Account-Based Experience (ABX) Senior Manager to orchestrate end-to-end ABX programs for high-value accounts. The role blends strategic planning with hands-on execution, delivering personalized 1:1 and 1:few plays in partnership with client relationship teams to accelerate pipeline and revenue growth.

The role requires strong project management, data-driven decision making, and the ability to influence stakeholders.

Qualifications

• Bachelor's degree required in Marketing, Communications, Business Admin, Data Analytics, or PM.
• 7+ years marketing experience with ABX/ABX campaign management.
• Experience in professional services (accounting/financial consulting) preferred.

Responsibilities

• Design ABX campaign strategies, project plans, timelines, and deliverables with stakeholders.
• Build relationships with business development, account teams, and client service professionals.
• Leads kickoff meetings to confirm objectives, target accounts, messaging, roles, timelines.
• Analyzes customer data, intent signals, and market trends to inform strategy.
• Creates and implements multi-channel programs delivering personalized experiences.
• Ensures assets and channels align to ABX journey stages and goals.
• Maintains integrated campaign calendars, dependencies, and milestone tracking.
• Coordinates cross-functional handoffs across marketing, sales, and analytics.
• Consolidates performance into standardized playbooks and templates.
• Tracks and reports on program performance and KPIs.

Skills

ABX/ABM strategy

Cross-functional leadership

Campaign design & execution

Data analysis

Stakeholder management

Microsoft Office

Education

Bachelor's degree in Marketing, Communications, Business Administration, Data Analytics, or Project Management

Tools

Demandbase

CRM systems

MS Dynamics

AI tools (Copilot)

Job description

Job Summary

BDO is seeking an Account-Based Experience (ABX) Senior Manager to manage the end-to-end orchestration of account-based marketing programs for high value accounts. With a client-centric mindset, this role will develop data-driven, multi-channel campaigns that accelerate pipeline and revenue growth.

This role blends strategic planning with hands‑on execution, delivering targeted and personalized 1:1 and 1:few account-based plays in close partnership with teams focused on client relationships and growth. The role will lead ABX governance, build scalable frameworks, templates, and playbooks, and coordinate cross-functional delivery teams to drive measurable outcomes.

Success requires strong project management skills, an analytical approach to inform campaign strategy and performance optimization, and the ability to align and influence stakeholders.

Job Duties

• Designs and executes 1:1 and 1:few ABX campaign strategies, project plans, timelines, and deliverables in partnership with stakeholders
• Builds and maintains relationships with business development, account teams, and client service professionals to understand account priorities and translate them into effective marketing programs
• Leads kickoff meetings to confirm objectives, target accounts, messaging, roles, timelines, and success measures
• Analyzes customer data, intent signals, and market trends to inform campaign strategy and optimization
• Creates and implements multi-channel programs (i.e., paid media, email, events) that deliver personalized customer experiences
• Ensures campaign assets, channels, and activation steps align to ABX journey stages and account engagement goals
• Maintains integrated campaign calendars, dependencies, and milestone tracking to keep work progressing through shared teams
• Coordinates cross-functional handoffs across marketing, business development, account teams, creative, digital, events, marketing operations, and analytics
• Consolidates campaign performance, insights, and learnings into standardized playbooks, templates, and operating procedures
• Tracks and reports on program performance, using data to optimize and scale successful approaches
• Produces and delivers executive-ready updates using key ABX KPIs (i.e., engagement, pipeline) for marketing leadership and account stakeholders

Other duties as required

Supervisory Responsibilities

• N/A

Qualifications, Knowledge, Skills, and Abilities

Education

• Bachelor's degree required; focus in Marketing, Communications, Business Administration, Data Analytics, or Project Management, preferred

Experience

• Seven (7) or more years of marketing experience, including (5) or more years of ABX/ABX campaign management experience, required
• Experience building, executing and scaling cross-functional marketing programs, required
• Experience working in a professional services environment (i.e., accounting, financial consulting, business advisory services and/or banking industries), preferred

License(s)/Certification(s)

• N/A

Software

• Proficient in the use of Microsoft Office Suite, required
• Experience with ABM software and solutions (i.e., Demandbase), required
• Experience with CRM systems, required; prior experience with MS Dynamics, preferred
• Experience with AI tools and technology (i.e., Copilot), preferred

Language

• N/A

Other Knowledge, Skills & Abilities

• Strong stakeholder management skills across marketing, sales, and account leadership
• Strong project management skills, including dependency mapping, risk management, and timeline control
• Strong facilitation skills for discovery, intake, standups, kickoffs, and retrospectives
• Ability to translate account priorities into clear campaign plans, briefs, and measurable outcomes
• Ability to standardize repeatable processes and produce scalable playbooks and templates
• Excellent written and verbal communication skills and executive-ready status reporting capabilities
• Strong facilitation skills for kickoffs, working sessions, and cross-functional alignment meetings
• Strong analytical skills for interpreting account engagement signals and producing performance readouts

Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate's qualifications, experience, skills, and geography.

National Range: $120,000 - $135,000

Maryland Range: $120,000 - $135,000

NYC/Long Island/Westchester Range: $120,000 - $135,000