ABX Senior Manager

BDO USA; Grand Rapids (MI); On-site; USD 120,000 - 135,000; Full time

Benefits offered by this job

ESOP

Total Rewards benefits

Job summary

BDO USA is seeking an Account-Based Experience (ABX) Senior Manager in Grand Rapids, MI to orchestrate end-to-end ABX programs for high-value accounts. You will develop data-driven, multi-channel campaigns that accelerate pipeline and revenue growth, blending strategic planning with hands-on execution in partnership with client-relationship teams.

The role requires 7+ years in marketing, with 5+ years in ABX, strong project management, and proficiency with ABM tools, CRM, and AI-enabled

Qualifications

• Bachelor’s degree required; focus in Marketing, Communications, Business Administration, Data Analytics, or Project Management, preferred.
• Seven (7) or more years of marketing experience, including (5)+ years ABX/ABX campaign management experience, required.
• Experience building, executing and scaling cross-functional marketing programs; professional services environment preferred.

Responsibilities

• Designs and executes 1:1 and 1:few ABX campaign strategies, project plans, timelines, and deliverables in partnership with stakeholders.
• Builds and maintains relationships with business development, account teams, and client service professionals to translate priorities into marketing programs.
• Leads kickoff meetings to confirm objectives, target accounts, messaging, roles, timelines, and success measures.
• Analyzes customer data, intent signals, and market trends to inform strategy and optimization.
• Creates and implements multi-channel programs (paid media, email, events) delivering personalized experiences.
• Ensures campaign assets and activation steps align to ABX journey stages and goals.
• Maintains integrated campaign calendars, dependencies, and milestone tracking.

Skills

Stakeholder management

Project management

Facilitation

Data analytics

Campaign strategy

Communication

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Communications/Business/Data Analytics/PM

Tools

Microsoft Office

ABM software (Demandbase)

CRM systems (MS Dynamics)

AI tools (Copilot)

Job description

JOB DESCRIPTION

BDO is seeking an Account-Based Experience (ABX) Senior Manager to manage the end-to-end orchestration of account-based marketing programs for high value accounts. With a client-centric mindset, this role will develop data-driven, multi-channel campaigns that accelerate pipeline and revenue growth.

Job Summary

BDO is seeking an Account-Based Experience (ABX) Senior Manager to manage the end-to-end orchestration of account-based marketing programs for high value accounts. With a client-centric mindset, this role will develop data-driven, multi-channel campaigns that accelerate pipeline and revenue growth. This role blends strategic planning with hands‑on execution, delivering targeted and personalized 1:1 and 1:few account-based plays in close partnership with teams focused on client relationships and growth. The role will lead ABX governance, build scalable frameworks, templates, and playbooks, and coordinate cross‑functional delivery teams to drive measurable outcomes. Success requires strong project management skills, an analytical approach to inform campaign strategy and performance optimization, and the ability to align and influence stakeholders.

Job Duties

• Designs and executes 1:1 and 1:few ABX campaign strategies, project plans, timelines, and deliverables in partnership with stakeholders
• Builds and maintains relationships with business development, account teams, and client service professionals to understand account priorities and translate them into effective marketing programs
• Leads kickoff meetings to confirm objectives, target accounts, messaging, roles, timelines, and success measures
• Analyzes customer data, intent signals, and market trends to inform campaign strategy and optimization
• Creates and implements multi‑channel programs (i.e., paid media, email, events) that deliver personalized customer experiences
• Ensures campaign assets, channels, and activation steps align to ABX journey stages and account engagement goals
• Maintains integrated campaign calendars, dependencies, and milestone tracking to keep work progressing through shared teams
• Coordinates cross‑functional handoffs across marketing, business development, account teams, creative, digital, events, marketing operations, and analytics
• Consolidates campaign performance, insights, and learnings into standardized playbooks, templates, and operating procedures
• Tracks and reports on program performance, using data to optimize and scale successful approaches
• Produces and delivers executive‑ready updates using key ABX KPIs (i.e., engagement, pipeline) for marketing leadership and account stakeholders

Supervisory Responsibilities

• N/A

Other duties as required

• N/A

Qualifications, Knowledge, Skills, And Abilities

Education

• Bachelor’s degree required; focus in Marketing, Communications, Business Administration, Data Analytics, or Project Management, preferred

Experience

• Seven (7) or more years of marketing experience, including (5) or more years of ABX/ABX campaign management experience, required
• Experience building, executing and scaling cross‑functional marketing programs, required
• Experience working in a professional services environment (i.e., accounting, financial consulting, business advisory services and/or banking industries), preferred

License(s)/Certification(s)

• N/A

Software

• Proficient in the use of Microsoft Office Suite, required
• Experience with ABM software and solutions (i.e., Demandbase), required
• Experience with CRM systems, required; prior experience with MS Dynamics, preferred
• Experience with AI tools and technology (i.e., Copilot), preferred

Language

• N/A

Other Knowledge, Skills & Abilities

• Strong stakeholder management skills across marketing, sales, and account leadership
• Strong project management skills, including dependency mapping, risk management, and timeline control
• Strong facilitation skills for discovery, intake, standups, kickoffs, and retrospectives
• Ability to translate account priorities into clear campaign plans, briefs, and measurable outcomes
• Ability to standardize repeatable processes and produce scalable playbooks and templates
• Excellent written and verbal communication skills and executive‑ready status reporting capabilities
• Strong facilitation skills for kickoffs, working sessions, and cross‑functional alignment meetings
• Strong analytical skills for interpreting account engagement signals and producing performance readouts

Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate’s qualifications, experience, skills, and geography.

National Range: $120,000 - $135,000

Maryland Range: $120,000 - $135,000

NYC/Long Island/Westchester Range: $120,000 - $135,000

About Us

At BDO, how we show up matters. We build strong relationships by supporting one another, our clients, and our communities with care, curiosity, and a commitment to helping one another grow and succeed. Here, you’ll find meaningful work, leaders invested in your success, and opportunities to build a career around what matters most to you.

Our purpose is to be the people our clients count on to grow with confidence and achieve what matters most. Our values guide how we bring that purpose to life each day. Together, they shape how we work with one another, serve our clients, and create meaningful impact.

BDO provides assurance, tax, and advisory services to clients across the U.S. and around the world. No matter your role, you’ll be part of a team helping clients navigate complexity and move forward with clarity.

We are proud to be an ESOP company, offering participants a stake in the firm’s success through beneficial ownership and a unique opportunity to enhance their financial well‑being. As a qualified retirement plan, the ESOP is a meaningful addition to our comprehensive compensation and Total Rewards benefits* offerings. It also reinforces an ownership mindset that strengthens our connection to one another, our clients, and the future we’re building together.

Learn more about our benefits: BDO Total Rewards encompass more than traditional benefits. Click here to find out more !

• Benefits may be subject to eligibility requirements.

Equal Opportunity Employer, including disability/vets

Click here to find out more !

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.

“BDO USA, P.A. is an EO employer M/F/Veteran/Disability”