ABM Regional Manager, AMER

WeHireYou; Indiana (PA); On-site; USD 120,000 - 180,000; Full time

Job summary

Elastic, the Search AI Company, seeks an ABM Regional Manager for the Americas to craft and scale programs across priority accounts. You will own campaigns spanning marketing, sales, and customer success, engaging CIOs, CISOs, and procurement teams in hi-tech environments.

You will lead end-to-end ABM delivery, tailor messaging for technical buyers, and optimize programs with cross-functional teams. This role involves budgets, timelines, and global/local alignment.

Qualifications

• 5-6 years in B2B marketing with ABM or strategic field marketing experience.
• Experience crafting ABM programs for enterprise or commercial accounts.
• Marketing tech to IT, engineering, security personas and buyers.
• Collaborates with sales to translate technical value into strategies.
• Proven ability to lead multi-channel, executive engagement programs.

Responsibilities

• Design and implement 1:1 ABM programs aligned to target accounts and buying groups.
• Lead account planning with sales to define priorities and timelines.
• Personalize messaging around use cases like cybersecurity and AI/ML.
• Architect end-to-end ABM campaigns across paid media, content, and events.

Skills

ABM Strategy

B2B Marketing

Campaign Planning

Executive Engagement

Content Personalization

Multi-Channel Outreach

Analytics & Reporting

Stakeholder Collaboration

IT & Security Persona Marketing

Tools

Salesforce

Marketo

Demandbase

6sense

Userled

Job description

ABM Regional Manager, AMER

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale - unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data - securing and protecting private information more effectively - Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.

What is The Role

We're looking for a strategic, creative, and highly collaborative Account-Based Marketing Manager to craft and scale ABM programs across priority accounts in the Americas. This role sits at the intersection of marketing, sales, and customer success - owning high-impact campaigns, with a focus on technical and business decision-maker engagement, compelling storytelling, and pipeline contribution.

This is an outstanding opportunity for a marketer who understands the nuances of enterprise technology buying cycles, complex procurement processes, and the importance of trust and credibility in technical sales environments. You will drive personalized programs that navigate sophisticated buying ecosystems - from developers and engineering leadership to CIOs, CISOs, and procurement teams.

What You Will Be Doing

ABM Strategy & Execution

• Design and implement 1:1 ABM programs aligned to target accounts and buying groups
• Lead account-level planning sessions with sales teams to define account priorities, business outcomes, and campaign timelines
• Personalize messaging and value propositions around critical use cases - cybersecurity, search, AI/ML, and observability - across channels to influence enterprise buying committees
• Develop integrated ABM plans using a mix of tactics including content syndication, paid media, executive briefings, virtual roundtables, and direct mail
• Partner closely with global campaigns, regional and partner marketing, and product marketing to align ABM efforts with broader go-to-market plays
• Tailor programs to reflect the technical sophistication of buyers in hi-tech and enterprise environments, ensuring messaging resonates with both technical evaluators and business decision-makers

Campaign Management

• Architect and implement end-to-end delivery of ABM campaigns, from strategy and planning through execution, optimization, and measurement
• Build account-focused and event landing pages using our marketing stack, personalized to target audiences and business priorities while maintaining brand guidelines
• Draft account-specific messaging that resonates with CIOs, CISOs, engineering leaders, developers and IT decision-makers, positioning Elastic as a trusted partner in digital transformation
• Develop paid media strategy for assigned accounts, partnering with internal teams and agencies to activate campaigns across platforms such as Demandbase, LinkedIn, and relevant digital channels
• Collaborate with creative, content, and external agencies to deliver high-quality ABM assets and engagement experiences
• Localize and adapt global plays to meet account needs while maintaining message consistency
• Own campaign budgets, timelines, and execution

Measurement & Optimization

• Define ABM metrics including account engagement, pipeline influence, velocity improvements, and return on investment
• Provide regular performance reporting to team members and sales leadership
• Use insights to continuously refine ABM programs for greater efficiency and scalability
• Support the evolution of ABM playbooks, strategy, and execution tactics

Event Execution & Logistics

• Work with Regional Marketing Managers in AMER to coordinate event logistics and experiences (in-person, virtual, or hybrid) for ABM programs, including executive briefings and roundtables
• Maintain up-to-date ABM dashboards, campaign trackers, and internal documentation
• Bring creative ideas to drive engagement and innovation within the enterprise and hi-tech market

What You Bring

• 5-6 years of experience in B2B marketing, with at least 2 years in an ABM or strategic field marketing role
• Experience crafting and delivering successful ABM programs targeting enterprise or commercial accounts
• Experience marketing technical or hi-tech products to sophisticated buyers, including IT, engineering, and security personas
• Strong ability to partner with sales leaders and translate technical value propositions into targeted marketing strategies
• Confident in driving multi-channel campaigns and executive-level engagement programs
• Experience with ABM platforms (e.g., Demandbase, 6sense, Userled), Salesforce, and marketing automation tools like Marketo

Bonus Points

• Familiarity with the enterprise technology landscape - including cloud, AI/ML, cybersecurity, and observability
• ABM knowledge framework certification is a strong plus

Compensation

Compensation for this role is in the form of base salary. This role does not have a variable compensation component.

The typical starting salary range for new hires in this role is listed below. In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply as specified below.

These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.

An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs....