ABM Outbound Growth Lead (AI-Driven)

Fullbay; Phoenix (AZ); On-site; USD 90,000 - 150,000; Full time

Job summary

Fullbay, a leader in the heavy-duty repair tech space, seeks an Outbound Marketing Manager to own proactive ABM and outbound programs. You’ll architect multi-channel campaigns, partner with Sales, RevOps, and Partnerships, and turn target accounts into pipeline by orchestrating emails, LinkedIn, direct mail, and field events.

The role demands 4–7+ years in B2B SaaS marketing with hands-on ABM experience, exceptional copywriting, and a data-driven mindset.

Qualifications

• Bachelor's degree in marketing, business, or related field.
• 4–7+ years of experience in B2B SaaS marketing with outbound/ABM focus.
• Demonstrated experience building or running an account-based/outbound program.
• Hands-on experience designing multi-channel campaigns across email, LinkedIn, direct mail, and field events.
• Strong ICP segmentation, account scoring, and intent targeting.

Responsibilities

• Define and maintain target account lists with RevOps and Sales.
• Segment and tier accounts by ICP, intent, and priority.
• Translate intent signals into trigger-based outbound plays.
• Design and execute multi-channel outbound campaigns (email, LinkedIn, direct mail, field events).
• Build outbound sequences with SDR/BDR teams and develop messaging frameworks.
• Maintain an outbound playbook with sources, cadence, and templates.
• Collaborate with events and partnerships for targeted outreach and pipeline attribution.
• Provide regular performance readouts to marketing and sales leadership.

Skills

Outbound marketing

ABM

Sales alignment

Data-driven

Copywriting

Education

Bachelor's degree in marketing

Tools

Clay

Apollo

Outreach

Salesloft

6sense

Crossbeam

Salesforce

Marketo

Job description

Fullbay, a leader in the heavy-duty repair tech space, seeks an Outbound Marketing Manager to own proactive ABM and outbound programs. You’ll architect multi-channel campaigns, partner with Sales, RevOps, and Partnerships, and turn target accounts into pipeline by orchestrating emails, LinkedIn, direct mail, and field events.

The role demands 4–7+ years in B2B SaaS marketing with hands-on ABM experience, exceptional copywriting, and a data-driven mindset.