870 - Personal Brand Strategist

GoFasti; United States; Remote; USD 60,000 - 80,000; Part time

Job summary

GoFasti, a Talent-as-a-Service company, seeks a remote Personal Brand Strategist with 5+ years of experience. This role involves managing personal branding strategies, developing high-quality content across platforms, and ensuring engagement. Ideal candidates will have a proven track record in personal branding, content marketing, and the ability to work independently and under deadlines.

Qualifications

• 5+ years of experience in personal branding or social media strategy.
• Proven success managing and growing 5 personal brands with measurable results.
• Portfolio of high-quality content samples required.

Responsibilities

• Develop and manage a comprehensive personal brand content calendar.
• Monitor audience engagement and respond to comments.
• Generate topic ideas that position the personal brand as a thought leader.

Skills

Communication

Relationship-building

Attention to detail

Self-management

Content marketing

Social media strategy

Video editing

Job description

We Make Remote Work Remarkable • TopTalent from LatAm

Hello! We are GoFasti, a Talent-as-a-Service. GoFasti bridges the gap between world-class developers and designers from LatAm and first-class companies around the globe.

We need an English-fluent Personal Brand Strategist, based in Latin America, available to work remotely.
We are looking for someone with exceptional communication and relationship-building skills, who embraces changes while maintaining strong attention to detail. An interested and proactive person, who's constantly learning and improving their skills.

Are you the one we are looking for?

Responsibilities:

• Develop and manage a comprehensive personal brand content calendar.
• Identify and align content with business goals.
• Be in touch with algorithm changes across all applicable social platforms.
• Generate topic ideas that position the personal brand as a thought leader in their space.
• Repurpose long-form content into micro-content across platforms..
• Refine written and video content for tone, clarity, and engagement.
• Must be able to edit photos and videos.
• Ensure all posts align with the brand voice and audience expectations.
• Edit for grammar, flow, and SEO best practices (when applicable).
• Schedule and publish content on Instagram, Facebook, LinkedIn, TikTok, X, andYouTube.
• Write or polish captions, headlines, and CTAs for maximum engagement.
• Ensure consistency in frequency, timing, and visual presentation..
• Monitor audience engagement, respond to DMs (an AI chatbot could be used here), andcomments.
• Track content performance and recommend optimization strategies.
• Ensure brand voice and message remain clear across all platforms.

Requirements:

• 5+ years of experience in personal branding, content marketing, or social mediastrategy.
• Proven success managing and growing at least 5 personal brands with measurableresults (growth in followers, engagement, lead gen, etc.). Must be able to provide
  examples/case studies, and references.
• Portfolio of high-quality content samples—written, visual, or video-based.
• Demonstrated experience launching products or businesses through personal brandchannels.
• Strong understanding of short-form video trends, storytelling, and strategic positioning.
• Ability to self-manage and deliver under deadlines.
• Must have experience working with entrepreneurs, coaches, and/or tech/startupfounders.

Compensation:

• The Salary range offered for this position varies from (USD) $1,500 - $2,500 per month, depending on seniority and skillset.
• This position is for an independent contractor,through a payroll platform.
• The talent will work REMOTELY allocated at our client.

Here are the steps for this process:
Application review/approval > Screening interview with GoFasti's team > We build and send your profile to our client > Profile review/approval by client > Interview with the client > Hiring and onboarding.

Once you apply for the job, our team will review your resume. If it meets the requirements, we will contact you and move forward in the process.

Note for Candidates Approached Directly:
If you were contacted directly by a member of our team and are interested in this opportunity, please do not apply through this link. Instead, reach out to the person who contacted you to coordinate a meeting.
Thank you!