Marketing Manager - Mom & Baby

Amaris; United States; Remote; USD 50,000 - 70,000; Full time

Job summary

Amaris is seeking a passionate Marketing Manager to grow its brand in the mom & baby ecosystem. This role involves developing strategies, managing campaigns, and engaging diverse audiences through content. Join a purpose-driven team that impacts the lives of mothers and babies with innovative solutions.

Benefits

Flexible and remote-friendly work culture

Opportunities for innovation and growth

Supportive, values-aligned team

Qualifications

• 5+ years of marketing experience, preferably in the mom & baby, healthcare industry.
• Proven success in multi-channel marketing strategies.
• Self-starter with passion for maternal health and wellness.

Responsibilities

• Develop and execute marketing strategy to align with business objectives.
• Oversee creation of content for email campaigns and social media.
• Plan and execute integrated campaigns to generate leads.

Skills

Content writing

Storytelling

Brand voice development

Multi-channel marketing

Tools

Google Analytics

Brevo

Canva

Job description

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At Amaris, we empower mothers and babies by connecting innovative products with the families and professionals who need them most. From hospital to home, our mission is to support the full maternal journey by guiding medical manufacturers and durable medical equipment (DME) suppliers through product commercialization, education, and strategic growth.

We believe motherhood is powerful—and so is our role in it.

Position Summary

Amaris is seeking a dynamic and strategic Marketing Manager to lead and execute all marketing efforts that grow our brand, drive awareness, and support our clients in the mom & baby ecosystem. This role requires deep empathy for our audience, a passion for maternal health and wellness, and a results-driven approach to multi-channel marketing.

Key Responsibilities

• Develop & Execute Marketing Strategy: Own and evolve the overall marketing strategy to align with Amaris’ mission, business objectives, and target audiences, including healthcare professionals, DME suppliers, and end-consumers.
• Content Development: Oversee the creation of thought leadership content, product education, blogs, email campaigns, landing pages, and social media that resonate with moms, clinicians, and partners.
• Brand Management: Ensure consistent brand messaging and visual identity across all platforms and touchpoints.
• Campaign Management: Plan and execute integrated campaigns (digital, email, influencer, event, and partnership-driven) to generate leads and build awareness for both Amaris and its client portfolio.
• Social Media Strategy: Grow and engage our audience on LinkedIn, Instagram, and other key platforms with timely, relevant, and authentic content.
• Analytics & Reporting: Monitor campaign performance, track KPIs, and optimize strategies based on data insights.
• Cross-Functional Collaboration: Work closely with business development, sales, client partners, and leadership to ensure marketing aligns with broader company goals.

Qualifications

• 5+ years of experience in marketing, preferably in the mom & baby, healthcare, wellness, or DME industry.
• Experience working with medical devices, lactation, or postpartum care products.
• Familiarity with the DME space or B2B2C healthcare marketing.
• Proven success in creating and executing multi-channel marketing strategies.
• Strong content writing, storytelling, and brand voice development skills.
• Experience with marketing tools such as Brevo, Canva, Google Analytics, and social media schedulers.
• Ability to manage multiple projects with precision, speed, and creativity.
• A self-starter with a passion for maternal health, baby care, and purpose-driven marketing.

Nice to Have

• Background in working with startups, women-led brands, or mission-based companies.

Why Join Amaris?

• Purpose-driven work that directly impacts the lives of mothers and babies.
• Flexible and remote-friendly work culture.
• Opportunities to innovate and grow within a fast-evolving niche.
• Passionate, supportive, and values-aligned team.

To Apply:

• Submit your resume, portfolio (if applicable), and a short cover letter describing why you're passionate about supporting moms and babies through impactful marketing.

NOTE:

This is a 10-99, contract position with expectation of 30-40 hours per week. This does not provide benefits. It is required that this position have experience in the mom & baby, lactation, and/or DME industries. Travel is required, approximately 3-5 times per year. Pay estimate is $30-$40/hr, DOE.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Retail Health and Personal Care Products

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