Senior Director, Marketing

University of Pennsylvania; United (PA); Vor Ort; USD 111.000 - 124.000; Vollzeit

Zusammenfassung

University of Pennsylvania seeks a Senior Director, Marketing & Communications to lead the Development and Alumni Relations marketing and communications efforts. The role shapes digital media, brand, and content strategies, ensuring coordinated experiences for students, alumni, and stakeholders across channels.

The Senior Director will drive strategic leadership across digital platforms, campaigns, and collaborations with Penn Fund and schools, directing a multidisciplinary team to align

Qualifikationen

• Bachelor's degree is required.
• 7 to 10 years of experience or equivalent combination of education and experience is required.

Aufgaben

• Lead integrated marketing and communications strategies to advance student and alumni engagement and DAR priorities.
• Develop communications strategies, messaging approaches, channel plans, and timelines for programs and campaigns.
• Provide strategic counsel on messaging, audience engagement, and channel strategy.
• Establish goals and measures for initiatives and use data to improve outcomes.
• Monitor evolving digital, engagement, and creative practices to identify opportunities.

Ausbildung

Bachelor's degree

7 to 10 years of experience

Jobbeschreibung

Senior Director, Marketing & Communications

University Overview

The University of Pennsylvania, the largest private employer inPhiladelphia, is a world-renowned leader in education, research,and innovation. This historic, Ivy League school consistently ranksamong the top 10 universities in the annual U.S. News & WorldReport survey. Penn has 12 highly-regarded schools that provideopportunities for undergraduate, graduate and continuing education,all influenced by Penn's distinctive interdisciplinary approach toscholarship and learning. As an employer Penn has been rankednationally on many occasions with the most recent award from Forbeswho named Penn one of America's Best Large Employers in 2023.

Penn offers a unique working environment within the city ofPhiladelphia. The University is situated on a beautiful urbancampus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includesexcellent healthcare and tuition benefits for employees and theirfamilies, generous retirement benefits, a wide variety ofprofessional development opportunities, supportive work and familybenefits, a wealth of health and wellness programs and resources,and much more.

Posted Job Title

Senior Director, Marketing & Communications

Job Profile Title

Director C, Business and Finance, Communications andMarketing

Job Description Summary

The Senior Director of Marketing & Communications is a seniormember of the Development and Alumni Relations (DAR) teamresponsible for leading integrated marketing and communicationsefforts that strengthen student and alumni engagement and advanceDAR priorities. This role provides strategic and creativeleadership across digital media, marketing communications, design,content, and campaign execution, translating organizationalpriorities into compelling and coordinated experiences forstudents, alumni and other audiences.

Working closely with teams across DAR, the position serves as a keypartner in advancing communications strategies within Penn'sbroader digital engagement ecosystem. A strong understanding ofstudent and alumni audiences, digital communications, creativedevelopment, and emerging engagement practices is essential toensuring communications are relevant, effective, accessible, andaligned across channels.

The Senior Director leads a multidisciplinary team responsible fordesign and branding, digital media, and marketing technologysupport, providing direction and prioritization while fosteringcreative, solutions-oriented approaches across AlumniRelations.

The position works closely with The Penn Fund, Central Development,DAR Marketing and Communications, schools and centers, and otherUniversity partners to develop integrated communications strategiesand campaigns.

Job Responsibilities

Marketing & Communications Strategy

• Lead the development and execution of integrated marketing and communications strategies that advance student and alumniengagement and DAR priorities, translating organizational goals,audience insights, and program needs into coordinatedcommunications plans, campaigns, and digital experiences.
• Develop communications strategies, messaging approaches,channel plans, and timelines for student and alumni programs,events, initiatives, and campaigns in collaboration with partnersacross Alumni Relations and DAR.
• Provide strategic counsel to DAR leaders and colleagues onmessaging, audience engagement, channel strategy, andcommunications opportunities.
• Establish goals and measures for communications initiatives anduse performance data and engagement metrics to evaluateeffectiveness, refine strategy, and improve outcomes.
• Monitor evolving practices in digital communications, alumniengagement, social media, content strategy, and creativedevelopment to identify opportunities for innovation and improvedaudience engagement.

Digital Media & Content

• Provide strategic leadership for student and alumni digitalcommunications across websites, email, social media, and otherdigital channels, ensuring a coordinated and consistent audienceexperience.
• Lead the development and execution of digital content andcampaigns, including audience strategy, messaging cadence andchannel selection.
• Ensure digital communications are timely, accurate, accessible,brand-aligned, and responsive to audience needs.
• Collaborate with partners across DAR to leverage digitalplatforms and emerging capabilities in support of communicationsand engagement goals.
• Provide communications leadership for major organizationalinitiatives, including time-sensitive, high-profile, and crisiscommunications as needed.

Creative Direction & Brand

• Provide overall creative direction for student andalumni-facing marketing and communications, ensuring consistencywith University and DAR brand standards while advancing strongstorytelling and audience engagement.
• Direct the conceptualization, design, and production of digitaland print marketing materials, including campaign creative, eventcommunications, web and social media assets, invitations, and othercollateral.
• Guide the development of visual identities and creativeapproaches for major alumni programs, initiatives, and campaigns,balancing creativity with accessibility, usability, and audienceneeds.

Team Leadership

• Lead and develop a multidisciplinary team that includes theAssistant Director of Art & Design, Assistant Director ofMarketing Technology, and Associate Director of Digital Media.
• Establish priorities, workflows, standards, and expectationsacross creative, digital media, and marketing technology functionsto support a responsive, collaborative, and sustainablecommunications operation.
• Provide staff direction and performance management, supportingprofessional development, accountability, collaboration, andcontinuous improvement.
• Coordinate resources and priorities across the team's portfolioto ensure projects are effectively planned and delivered.

Collaboration, Project & Resource Management

• Build strong partnerships with Alumni Relations, The Penn Fund,Central Development, DAR Marketing and Communications, schools andcenters, and other University partners to develop coordinatedcommunications strategies and advance shared priorities.
• Manage use of and process for the integration of varioustechnical tools to facilitate alumni and student engagement andcommunications including broadcast emails, event registration,website development and maintenance, and community managementplatforms and systems.
• Manage multiple complex communications and creativeinitiatives, balancing priorities, timelines, resources, budgets,and stakeholder needs from planning through execution andevaluation.
• Manage the communications and marketing budget andrelationships with external partners and vendors, ensuringeffective use of resources.
• Develop and continuously improve processes, workflows, andtools that strengthen the quality, consistency, efficiency, andsustainability of the team's work.

Qualifications

• Bachelor's degree and 7 to 10 years of experience or equivalentcombination of education and experience is required.

Job Location - City, State

Philadelphia, Pennsylvania

Department / School

Development and Alumni Relations

Pay Range

$110,907.00 - $124,125.30 Annual Rate

Salary offers are made based on the candidate's qualifications,experience, skills, and education as they directly relate to therequirements of the position, and in alignment with salary rangesbased on external market data for the job's level. Internalorganization and peer data at Penn are also considered.

Equal Opportunity Statement

The University of Pennsylvania is an equal opportunity employer.Candidates are considered for employment without regard to race,color, sex, sexual orientation, religion, creed, national origin(including shared ancestry or ethnic characteristics), citizenshipstatus, age, disability, veteran status or any class protectedunder applicable federal, state or local law.

Special Requirements

Background checks may be required after a conditional job offer ismade. Consideration of the background check will be tailored to therequirements of the job.

University Benefits

• Health, Life, and Flexible Spending Accounts: Pennoffers comprehensive medical, prescription, behavioral health,dental, vision, and life insurance benefits to protect you and yourfamily's health and welfare. You can also use flexible spendingaccounts to pay for eligible health care and dependent careexpenses with pre-tax dollars.
• Tuition: Take advantage of Penn's exceptional tuitionbenefits. You, your spouse, and your dependent children can gettuition assistance here at Penn. Your dependent children are alsoeligible for tuition assistance at other institutions.
• Retirement: Penn offers generous retirement plans tohelp you save for your future. Penn's Basic, Matching, andSupplemental retirement plans allow you to save for retirement on apre-tax or Roth basis. Choose from a wide variety of investmentoptions through TIAA and Vanguard.
• Time Away from Work: Penn provides you with asubstantial amount of time away from work during the course of theyear. This allows you to relax, take vacations, attend to personalaffairs, recover from illness or injury, spend time withfamily-whatever your personal needs may be.
• Long-Term Care Insurance: In partnership with GenworthFinancial, Penn offers faculty and staff (and your eligible familymembers) long-term care insurance to help you cover some of thecosts of long-term care services received at home, in the communityor in a nursing facility. If you apply when you're newly hired, youwon't have to provide proof of good health or be subject tounderwriting requirements. Eligible family members must alwaysprovide proof of good health and are subject to underwriting.
• Wellness and Work-life Resources: Penn is committed tosupporting our faculty and staff as they balance the competingdemands of work and personal life. That's why we offer a widevariety of programs and resources to help you care for your health,your family, and your work-life balance.
• Professional and Personal Development: Penn provides anarray of resources to help you advance yourself personally andprofessionally.
• University Resources: As a member of the Penn community,you have access to a wide range of University resources as well ascultural and recreational activities. Take advantage of theUniversity's libraries and athletic facilities, or visit ourarboretum and art galleries. There's always something going on atPenn, whether it's a new exhibit at the Penn Museum, the latestmusic or theater presentation at the Annenberg Center, or the PennRelays at Franklin Field to name just a few examples. As a memberof the Penn community, you're right in the middle of theexcitement-and you and your family can enjoy many of theseactivities for free.
• Discounts and Special Services: From arts andentertainment to transportation and mortgages, you'll find greatdeals for University faculty and staff. Not only do Penn arts andcultural centers and museums offer free and discounted admissionand memberships to faculty and staff. You can also enjoysubstantial savings on other goods and services such as new carsfrom Ford and General Motors, cellular phone service plans, movietickets, and admission to theme parks.
• Flexible Work Hours: Flexible work options offercreative approaches for completing work while promoting balancebetween work and personal commitments. These approaches involve useof non-traditional work hours, locations, and/or jobstructures.
• Penn Home Ownership Services: Penn offers a forgivableloan for eligible employees interested in buying a home orcurrently residing in West Philadelphia, which can be used forclosing costs or home improvements.
• Adoption Assistance: Penn will reimburse eligibleemployees on qualified expenses in connection with the legaladoption of an eligible child, such as travel or court fees, for upto two adoptions in your household.

To learn more, please visit: https://www.hr.upenn.edu/PennHR/benefits-pay

Equal Employment Opportunity Statement The University of Pennsylvania is an equal opportunity employer.Candidates are considered for employment without regard to race,color, sex, sexual orientation, religion, creed, national origin(including shared ancestry or ethnic characteristics), citizenshipstatus, age, disability, veteran status or any class protectedunder applicable federal, state, or local law.