Sr. Associate, Planning

UMW Universal McCann Worldwide LLC; United States; On-site; USD 57,000 - 76,000; Full time

Job summary

Universal McCann is seeking a Senior Associate, Planning, to support the account vision and strategic plan across Work Quality, Client Relationships, Financials, and Team Health. You will play a key role in planning and executing media strategies that drive business success and launch industry-leading campaigns.

You will develop a solid foundation in media planning concepts, tools, and communication, collaborating with internal and client teams to craft effective recommendations and deliverables.

Qualifications

• 1+ years of media planning or buying experience.
• Proficient knowledge of basic planning principles and media math.
• Proficient working knowledge of Microsoft Office (Word, Excel, PowerPoint).
• Ability to quickly learn proprietary tools and processes and experience with third‑party market research and cloud-based collaboration tools.

Responsibilities

• Support the creation of omnichannel media plan recommendations (TV, Print, Radio, Digital, OOH, Emerging Media).
• Develop mastery of syndicated research sources, planning tools, and media math.
• Refine understanding of media planning concepts, presentation, and written communication skills.
• Maintain accuracy of tactical components of media plans (flow charts, spreadsheets, budget summaries).
• Build strong relationships with clients, vendors, publishers, and internal teams for effective campaign creation and execution.
• Develop strategic POVs on media partner offerings and technology relative to client objectives.

Skills

Media planning

Time management

Written & verbal communication

Cross-functional collaboration

Presentation

Tools

MediaTools

Prisma/MBOX

DCM

Nielsen Ad Intel

Pathmatics

eTelmar

MRI Simmons

comScore

SharePoint

Job description

Agency: UM Job Function: Media Job Subfunction: Media Planning and Buying Job Description: Agency: Universal McCann Location: United States Function/Craft: Planning Senior Associate Planning

UM is a global media agency committed to Futureproofing our clients' businesses. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of global clients including Accenture, American Express, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel, Sony, and Spotify. UM is globally headquartered in New York, with North American offices in San Francisco, Los Angeles, Dallas, Chicago, Birmingham, Detroit, Montreal, and Toronto. At UM, we know our employees are our greatest asset. We are committed to fostering a culture rooted in Diversity, Equity & Belonging, where everyone feels they belong, and their contributions are valued. We prioritize personal and professional growth, encourage an entrepreneurial spirit to pursue passion projects, and celebrate our people and community with moments of joy and spontaneity. Our leadership is dedicated to building a culture of care that permeates every element of the company from work flexibility to career planning to regular talent reviews, and more. Our DNA, for UM, helps guide us in all that we do: Fearless: We bring our authentic selves to work and put our whole selves into the work Optimistic: We approach challenges with empathy and curiosity, infusing joy into everything we do Relentless: We’re unwavering in our pursuit of the right solution, eager to reimagine what’s possible Unified: We band together to accomplish what we could not otherwise do alone Masterful: We’re constantly growing in our craft, setting new standards for our industry and our world We are proud to be named an AdAge Best Place to Work several times over, a Top Workplace in the US by Great Places to Work, a top 10 FORTUNE 2022 Best Workplaces in Advertising & Marketing and She Runs It’s 2021 Outstanding Company for Working Mothers. But feedback is most meaningful when it comes from our own people: over 90% of our employees say the agency is a great place to work and 95% say they are proud to work at UM.

Position Overview

As Senior Associate, Planning, you’ll support the vision and strategic plan for the account, ensuring success across Work Quality, Client Relationships, Financials, and Team Health. You’ll play a key role in planning and executing media strategies integral to their business success and launch industry-leading work that propels the business forward.

Responsibilities

• Support the creation of omnichannel media plan recommendations, including but not limited to TV, Print, Radio, Digital, OOH, and Emerging Media opportunities, informed by qualitative and quantitative inputs
• Develop a mastery of syndicated research sources, planning tools, and media math
• Continue to develop and refine your understanding of media planning concepts/process, presentation, and written communication skills
• Develop and maintain the accuracy of tactical components of media plans such as flow charts, spreadsheets, and budget summaries
• Build and maintain strong working relationships with clients, vendors, publishers and internal teams to ensure an effective creation and implementation of campaigns
• Develop strategic POVs (point of views) of media partner offerings and technology as it relates to client objectives
• Using syndicated research, pull and compile category trends, audience consumption, partner data and competitive activity, to derive strategic trends and insights to inform planning

Required Skills and Experience

Exhibits a strong desire to learn and a positive attitude that would complement the UM culture

Detail-oriented with strong time management, organization, creative thinking, analytical and problem-solving skills

Ability to work effectively cross functionally with internal and external teams

Strong written, verbal communication, and presentation skills

Desired Skills and Experience

• 1+ years of media planning or buying experience
• Proficient knowledge of basic planning principles and media math
• Proficient working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Ability to quickly learn proprietary tools and processes and experience preferred with third-party market research, and cloud-based collaboration tools such as MediaTools, Prisma/MBOX, DCM, Nielsen Ad Intel, Pathmatics, eTelmar, MRI Simmons, comScore, eMarketer, SharePoint, etc.

Salary

$66,500

Office Policy

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Commitment to Hiring

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

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