2027 Intern — Performance Marketing (NYC)

IBM; New York (NY); Hybrid; USD 67,000 - 89,000; Part time

Job summary

IBM in New York City offers a 2027 Summer Internship in Performance Marketing. The program combines education, networking, and hands-on projects across multiple teams, with a focus on turning content into a clear system for visitors’ needs.

The internship runs May 24 through August 13, with leadership mentorship and exposure to strategic initiatives. Ideal candidates are rising seniors, enrolled at an accredited university, available for Summer 2027, and fluent in English.

Qualifications

• Currently enrolled in an accredited University.
• Available for an internship in Summer 2027.
• Rising senior for the 2027-2028 school year.
• Basic knowledge of marketing, social media, demand strategy, brand and content marketing, field or account marketing, product marketing, or related area.
• Fluent in English; strong written and verbal communication skills.

Responsibilities

• Build AI-powered tools to improve marketing effectiveness and business decision-making.
• Analyze customer, campaign, and market data to identify opportunities that influence marketing strategy and outcomes.
• Develop go-to-market recommendations to increase demand, strengthen partner and event engagement, and drive pipeline growth.
• Present findings and recommendations to senior stakeholders while leading a strategic project with real business impact.

Skills

Marketing basics

Social media

Demand strategy

Brand and content marketing

Product marketing

Analytical mindset

Education

Bachelor's Degree

Job description

Introduction

This role is for an internship in Summer 2027. The Internship is expected to start on Monday, May 24th with an end date of Friday, August 13th. Candidates must be available to start and end on these days.

At IBM, we believe technology shapes the world, and we are a catalyst for innovation and creativity. We are at the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a worldwide digital transformation.

Our Performance Marketing team drives scalable and predictable revenue growth. We exist to generate demand for IBM’s products and offerings - and to convert that demand into measurable pipeline and business impact. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM's products and services.

When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your Role And Responsibilities

In this role, you’ll work collaboratively, driving work that addresses a strategic business challenge facing our team: helping to turn our vast collection of content into an easily understandable system that supports our visitors’ key needs. In addition to your project work, the internship includes educational, networking, and social activities. At the end of program, you'll have the opportunity to showcase your final outcomes to a large audience of leaders, practitioners, and peers across the organization. This is a highly visible intern program with leadership exposure and mentorship throughout the summer.

Intern projects can span multiple teams within Performance Marketing. Previous interns have had the opportunity to:

• Build AI-powered tools, including intelligent agents and predictive models, to improve marketing effectiveness and business decision-making
• Analyze customer, campaign, and market data to identify opportunities that influence marketing strategy and business outcomes
• Develop go-to-market recommendations that increase demand, strengthen partner and event engagement, and drive pipeline growth
• Present findings and recommendations to senior stakeholders while leading a strategic project with real business impact

This role is based in New York City. We work in a hybrid environment. This position will be required to come into the office at least three days per week.

This role will be posted until September 25. We will review all applications.

IBM will not be providing Visa sponsorship for these positions now or in the future. Therefore, to be considered for this position, you must have the ability to work without a need for current or future Visa sponsorship. Individuals with temporary visas such as E, F-1 (including those with OPT or CPT), H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Preferred Education

Bachelor's Degree

Required Technical And Professional Expertise

• Currently enrolled in an accredited University
• Available for an internship in Summer 2027
• Rising senior for the 2027-2028 school year
• Basic knowledge of marketing, social media, demand strategy, brand and content marketing, field or account marketing, product marketing, or related area
• Fluent in English; strong written and verbal communication skills

Preferred Technical And Professional Experience

• Basic knowledge of problem-solving and analytical skills
• Basic market research skills
• A strategic, consultative, data-driven mindset