2027 Entry-Level — Marketing Analytics

IBM; New York (NY); Hybrid; USD 18,000 - 36,000; Part time

Job summary

IBM Marketing Analytics Intern in New York City is a hybrid role joining the Marketing Analytics team to tackle strategic challenges and uncover insights that guide marketing execution. The program includes education, networking, and mentorship across the summer.

The internship supports paid media, marketing automation, and performance intelligence initiatives, with opportunities to learn and contribute across multiple analytics areas.

Qualifications

• Currently enrolled in an accredited University.
• Undergrad degree program between Winter 2026 and Summer 2027.
• Passionate about marketing, data, analytics, or a related field.
• Fluent in English; strong written and verbal communication skills.
• Problem-solving and analytical skills.

Responsibilities

• Support analytics questions and drive marketing insight across paid media, marketing automation, and performance intelligence.
• Synthesize data to inform strategic and tactical marketing decisions.
• Collaborate with cross-functional teams to enable data-driven campaigns.

Skills

Fluent English

Analytical mindset

Team collaboration

Strong communication

Education

High School Diploma/GED

Bachelor's Degree preferred

Tools

Excel

SQL

Power BI

Job description

At IBM, we believe technology shapes the world, and we are a catalyst for innovation and creativity. We are at the forefront of groundbreaking change — improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a worldwide digital transformation.

Our Performance Marketing team drives scalable and predictable revenue growth. We exist to generate demand for IBM’s products and offerings — and to convert that demand into measurable pipeline and business impact. As part of our team, you'll be surrounded by bright minds and keen collaborators — always willing to help and be helped — as you apply passion to work that will compel our audience to choose IBM's products and services.

When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who arehelping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your role and responsibilities

As an IBM Marketing Analytics Intern, you’ll work collaboratively,driving work that addresses a strategic IBM Marketing business challenge. You will have the opportunity to focus on uncovering, synthesizing, and applying analytic insights that drive both strategic and tactical outcomes for the company and directly guide marketing execution.

In addition to your project work, the internship includes educational, networking, and social activities. At the end of program, you'll have the opportunity to showcase your final outcomes to a large audience of leaders, practitioners, and peers across the organization. This is a highly visible intern program with leadership exposure and mentorship throughout the summer.

This internship would support our Marketing Analytics team. This team is responsible for planning, executing, and optimizing our paid media, marketing automation, and performance intelligence activities to deliver value to our business. As an intern on this team, you could be involved in helping answer analytics questions and helping to further business objectives in one or more of these areas:

• Optimizingpaidmediacampaignsand tacticsto increase relevance of the IBM brand and drive demand for priority products
• Analyzing, designing,and enhancingomni-channel audience journeysto serve our prospective clients relevant and personalized content in the right place at the right time
• Drivinginnovation at the intersection of marketing and AI, through generative AI for content creation, process automation forenhancedproductivity, and more

This role is based in New York City. We work in a hybrid environment. This position will be required to come into the office at least three days per week.

This role will be posted until September 18. We will review all applications.

IBM will not be providing Visa sponsorship for these positions now or in the future. Therefore, to be considered for this position, you must have the ability to work without a need for current or future Visa sponsorship. Individuals with temporary visas such as E, F-1 (including those with OPT or CPT), H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Required education

High School Diploma/GED

Preferred education

Bachelor's Degree

Required technical and professional expertise

• Currently enrolled in an accredited University
• Completing anundergraddegree program between Winter 2026 and Summer 2027
• Passionate about marketing, data,analytics,or a related field
• Fluent in English; strong written and verbal communication skills
• Problem-solving and analytical skills

Preferred technical and professional experience

• Basic knowledge of marketing, communications, data analytics, or related area
• Basic knowledge of how toleveragedata to tell a story

ABOUT BUSINESS UNIT

IBM has a global presence, operating in more than 175 countries with a broad-based geographic distribution of revenue. The company’s Global Markets organization is a strategic sales business unit that manages IBM’s global footprint, working closely with dedicated country-based operating units to serve clients locally. These country teams have client relationship managers who lead integrated teams of consultants, solution specialists and delivery professionals to enable clients’ growth and innovation. By complementing local expertise with global experience and digital capabilities, IBM builds deep and broad-based client relationships. This local management focus foster speed in supporting clients, addressing new markets and making investments in emerging opportunities. Additionally, the Global Markets organization serves clients with expertise in their industry as well as through the products and services that IBM and partners supply. IBM is also expanding its reach to new and existing clients through digital marketplaces.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a