2027 Intern – IBM Product Marketing (ATX)

IBM; Austin (TX); Hybrid; USD 22,000 - 36,000; Full time

Job summary

IBM in Austin, TX, is seeking a Product Marketing Intern for Summer 2027. The internship runs May 24 through August 13, with in-office attendance required at least three days a week in a hybrid environment. You will gain leadership exposure and work on marketing projects that drive product awareness and adoption.

You'll develop content, messages, and go-to-market plans, collaborating with cross-functional teams to influence analytics, customers, and partners.

Qualifications

• Currently enrolled in an accredited university pursuing a Bachelor's degree.
• Available for an internship in Summer 2027.
• Rising senior for the 2027-2028 school year.
• Passionate about software products, hybrid cloud, AI, or hardware.
• Fluent in English; strong written and verbal communication skills.
• Comfortable working with diverse groups to enable collaboration.
• Basic knowledge of product marketing, product management, or related field.
• Basic understanding of go-to-market strategies and audience development.

Responsibilities

• Develop content that positions offerings in the market.
• Create product-centric experiences for prospects and clients.
• Translate services into marketing messages and compelling stories.
• Evaluate the customer journey and identify gaps to improve experience.

Skills

English fluency

Team collaboration

Analytical mindset

Go-to-market knowledge

Education

Bachelor's Degree

Tools

Excel

Python

Tableau

Job description

Introduction

This role is for an internship in Summer 2027. The Internship is expected to start on Monday, May 24th with an end date of Friday, August 13th. Candidates must be available to start and end on these days.

Introduction

This role is for an internship in Summer 2027. The Internship is expected to start on Monday, May 24th with an end date of Friday, August 13th. Candidates must be available to start and end on these days. At IBM, we believe technology shapes the world, and we are a catalyst for innovation and creativity. We are at the forefront of groundbreaking change — improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a worldwide digital transformation. Our Performance Marketing team drives scalable and predictable revenue growth. We exist to generate demand for IBM’s products and offerings — and to convert that demand into measurable pipeline and business impact. As part of our team, you'll be surrounded by bright minds and keen collaborators — always willing to help and be helped — as you apply passion to work that will compel our audience to choose IBM's products and services. When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who arehelping technology support a positive global transformation. So join us and experience a place where you can co‑create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your Role And Responsibilities

As a Product Marketing Intern, you’ll work collaboratively, driving work that addresses a strategic business challenge. In addition to your project work, the internship includes educational, networking, and social activities. At the end of program, you'll have the opportunity to showcase your final outcomes to a large audience of leaders, practitioners, and peers across the organization. This is a highly visible intern program with leadership exposure and mentorship throughout the summer.

Our Product Marketers Build Best-in-class Marketing Strategies To Drive Product Awareness, Generate Leads, And Facilitate Product Adoption Through Compelling Content Creation And Strategic Marketing Plans In Order To Meet Overall Business Objections. As a Product Marketing Intern, You May

• Develop content that positions and differentiates our offerings in the market
• Create product-centric experiences for our prospects and clients that delight and inspire
• Translate our services and offerings into marketing messages and compelling stories that influence analysts, customers, and partners
• Become an expert in the customer journey, evaluating their experience, looking for gaps, and making recommendations to improve the customer experience

This role is based in Austin, TX. We work in a hybrid environment. This position will be required to come into the office at least three days per week.

This role will be posted until September 25. We will review all applications.

IBM will not be providing Visa sponsorship for these positions now or in the future. Therefore, to be considered for this position, you must have the ability to work without a need for current or future Visa sponsorship. Individuals with temporary visas such as E, F-1 (including those with OPT or CPT), H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Preferred Education

Bachelor's Degree

Required Technical And Professional Expertise

• Currently enrolled in an accredited Universityand pursuing aBachelorsdegree
• Available for an internship in Summer 2027
• Rising senior for the 2027-2028 school year
• Passionate about software products, hybrid cloud,AI, or hardware
• Fluent in English; strong written and verbal communication skills
• Comfortable working with groups ofdifferent backgroundsand skills to enable collaboration
• Basic knowledge of product marketing,product management,B2B marketing, field marketing, or related field
• Basic understanding of go-to-market strategies, how to develop audience strategies, client experience design, and A/B testing

Preferred Technical And Professional Experience

• A strategic, consultative, data-driven mindset
• Basic knowledge of problem-solving and analytical skills
• Basic Excel, Python, Tableau, or related technical skills