180825: Assoc CoBrand Portfolio Program Manager

PTR Global; Dallas (TX); On-site; USD 60,000 - 90,000; Full time

Job summary

PTR Global is seeking an Associate CoBrand Portfolio Manager in Dallas to support the cobrand portfolio team in developing products, driving account growth, and improving key metrics like Debit Active Rate and spend. The role involves Go to Market planning, benefits refresh, and cross-functional collaboration with external partners to sustain growth in a multi-billion-dollar program.

Responsibilities include coordinating campaigns across email and digital channels, managing vendor expansion for

Qualifications

• Knowledge of financial services, credit card industry and/or airline industry.
• Skilled in partner management and relationship-building.
• Effective communication skills, both verbal and written.

Responsibilities

• Support Cobrand portfolio strategy and Go to Market efforts to reach sales goals.
• Assist with program engagement and expansion of Third-Party vendor partnerships.
• Coordinate marketing campaigns across email, social, statements, and digital properties.
• Track campaign performance and report results to the portfolio team.
• Maintain relationships across internal teams and external partners to align priorities.
• Assist with brand updates and quarterly customer experience reviews.

Skills

Financial services knowledge

Partner management

Relationship building

Written communication

Job description

• The Associate CoBrand Portfolio Manager will support the cobrand portfolio team in product development to deliver account growth, improved Debit Active Rate and increased spend.
• This Associate will support the strategy that includes benefits refresh and all related new product evolution including launch planning and Go to Market efforts that drive to reach sales goals.
• The role will have a broad responsibility in supporting the portfolio team goals such as member engagement, program development, and experiential, will support expansion of a Thirdparty vendor specializing in Email deployment and trigger communications, while working cross-functionally and with external partners to ensure continued growth in an award-winning and multi-billion dollar program.

Responsibilities

• Support strategy which could include both a portfolio program refresh of benefits and all related new product evolution including launch planning and Go to Market efforts that drive to reach sales goals.
• Support program engagement by managing the tactical needs client’s ThirdParty vendor expansion to deliver with more personalized, targeted, and relevant marketing messaging, to improve Debit Active Rate, Campaign engagement
• Develop skills to reach team SME for Workfront and be the POC between CoBrand and CPM, as well as tactical SME for Third Party vendor expansion
• Assists with the implementation of marketing campaigns, delivered via email, social media, cardmember statements, call center initiatives, and digital properties.
• Support portfolio team with all Cardmember offers, communications, and creative execution via Workfront, MRM, Brand Central, Wrike, Capgemini and Partner review.
• Communicate channel plans along with pivots and impacts to portfolio team and leaders.
• Track campaign performance and effectively communicate to program team.
• Manages established timelines and communicates program status and campaign results to portfolio team members.
• Builds and maintain strong relationships across internal teams and external partners to inspire and influence, collaborate, and gain alignment.
• Create and own the Cardmembers library of initiatives.
• Own program footnote library ensuring consistent with partner library. Leading biannual audits of footnotes.
• Lead biannual partner audits of MCC in support of Card benefits.
• Lead brand updates of trademarks across client/Chase inclusive of internal audits.
• Lead Customer Experience/CS&S quarterly reviews to share campaigns and receive Customer facing feedback.
• Supports Cardmember experiential marketing programs with creative reviews, QC and attendee pre and post event communications along with retrospectives of who attended.
• Support CoBrand PR initiatives with GTM support.
• Support by reporting basic KPIs and campaign performance out to the portfolio team
• Solution oriented; positively impacts the environment of his or her direct team and Marketing department.
• Works with team and leader to align on priorities, constructively address project work, and build personal development plans.
• Strong personal brand and wellspoken, excellent written communication skills.
• Eager to learn.
• Efficiency seeker to simplify client’s current processes.

Knowledge, Skills & Abilities

• Knowledge of financial services, credit card industry and/or airline industry
• Skilled in partner management and relationshipbuilding
• Effective communicating skills, both verbal and written