Executive Director - Cobrand Acquisitions Marketing Strategy

Testing Site - JPMC; Wilmington (DE); On-site; USD 180,000 - 240,000; Full time

Job summary

Chase seeks a Cobrand Acquisitions Marketing Strategy Director to lead the strategy for acquiring new Cobrand card members and to oversee media, branding, and customer research across the portfolio.

You will collaborate with internal stakeholders and partners to drive growth, expand market reach, and strengthen brand presence in a high-stakes environment.

Qualifications

• 10+ years in credit card marketing, strategy and knowledge of card economics.
• SME for key acquisition tactics including instant credit, pre-screen, SEO and paid search.
• Experience in credit card acquisitions.
• Excellent analytical skills with mastery of P&L drivers and risk management.
• Customer-obsessed with proven insights translating to growth initiatives.
• Familiar with digital and mobile trends and emerging technology.
• Strong expertise in business strategy, investment processes and P&L.
• Able to present facts clearly to senior stakeholders and partners.
• Executive presence with relationship management; capable of cross-functional influence.
• Bachelor's degree required.

Responsibilities

• Develop and oversee strategies for acquiring Cobrand card customers. Plan offers and execution across channels.
• Identify growth opportunities in underpenetrated segments and align with risk appetite.
• Define offer, targeting, pricing and channel strategy for new account growth.
• Lead cross-channel execution to achieve acquisition goals.
• Expand market penetration with partner; explore new channels like On Property.
• Drive process improvements to increase application conversion rates.
• Support testing and launch of new acquisition offers and creatives.
• Manage media in upper funnel channels (programmatic, social, sponsored content).
• Lead customer research to inform product roadmap and experience.
• Own branding strategy; coordinate with partner on brand refreshes and guidelines.
• Mentor a 2-4 person team and align with business objectives.

Skills

Credit card marketing

Strategy

P&L management

Acquisition channels

Executive communication

Team leadership

Branding

Risk management

Cross-functional collaboration

Bachelor's degree

Education

Bachelor's degree

Job description

The Cobrand Director will play a pivotal role in driving the growth of our Cobrand portfolio during a critical time for the business. This role involves overseeing new card member acquisitions, managing media strategies, and maintaining the overall branding for the portfolio. The position is part of the Co-Brand Cards organization within Chase's Consumer & Community Banking group.

Job Summary

As an Cobrand Acquisitions Marketing Strategy Director within our business team, you will be responsible for leading the strategy to acquire new cardmembers. Your role will also involve overseeing media, branding, and customer research to promote growth for the Cobrand portfolio. This is a crucial period for our business, and we need a strategic leader like you to navigate us through it. In collaboration with the partner and internal Chase stakeholders, including risk, finance, marketing, product, and technology groups, you and the acquisitions team will devise and execute the acquisition strategy for the co-brand program. You will play a key role in expanding a Cobrand portfolio by offering card products that enhance the customer's travel experiences. This role provides the opportunity to create and implement acquisition and marketing strategies on a large scale, while partnering with key marketing and product leaders across Chase and the partner. Your expertise will be crucial in consistently promoting new account growth for an industry-leading co-brand program, significantly influencing brand awareness and portfolio growth. Your duties will include developing strategic plans, executing cross-channel initiatives, and collaborating with the partner and stakeholders to grow our portfolio and enhance brand presence.

Job responsibilities

• Develop and oversee strategies for acquiring new Cobrand card customers. This includes making informed investment decisions, planning offers, and executing channel strategies to drive portfolio growth.
• Identify growth opportunities in underpenetrated customer segments and then work with key stakeholders to capture the opportunity while staying within Chase's risk appetite.
• Define offer, targeting, pricing and channel strategy for driving new account growth for the program.
• Implement strategic plans to achieve key acquisition goals. Ensure flawless execution across all channels by leading and coordinating with the team.
• Partner with partner to expand market penetration within key audiences and explore new channels, such as On Property, to increase reach and engagement.
• Drive ongoing process enhancements to increase application conversion rates while improving the customer experience.
• Support testing and other operational steps associated with developing and launching new acquisition offers, creatives and tactics.
• Manage media efforts in upper funnel channels, including programmatic, social, and sponsored content, to boost card awareness and attract new customers.
• Lead the customer research agenda, conducting studies to understand customer behaviors, needs, and preferences. Use insights to inform the product roadmap and enhance customer experience.
• Own the branding strategy for the entire card portfolio. Collaborate with the partner on brand refreshes and ensure adherence to brand guidelines.
• Work closely with internal and external stakeholders to influence and drive key business decisions, ensuring alignment with overall business objectives; lead and mentor a team of 2-4 individuals.

Required qualifications, capabilities, and skills

• 10+ years of work experience with a background in credit card marketing, strategy, and knowledge of card economics
• Subject Matter Expert for key acquisition tactics and channels including; instant credit in purchase path, pre-screen, SEO and paid Search, direct mail, refer-a-friend and on-property acquisition.
• Experience in credit card acquisitions.
• Excellent analytical skills with mastery of P&L drivers and risk management.
• Customer obsessed with proven track record of identifying key consumer insights and turning them into effective marketing & growth initiatives.
• Familiar with emerging technology, digital and mobile trends
• Strong expertise in business strategy, strategic frameworks, investment processes and P&L
• Ability to present facts, thoughts, and ideas in a clear, concise, and convincing manner to senior stakeholders and partners
• Executive presence and strong relationship management skills, ability to influence and advocate for their views/ideas
• Team player with great interpersonal skills, ability to work cross-functionally
• Minimum Bachelor's degree required

Preferred Qualifications, capabilities, and skills

• Specific experience with a travel Cobrand is a plus

Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting