WordPress Marketing Specialist

WPCenter; Turkey; Remote; TRY 180,000 - 260,000; Full time

Job summary

WPCenter, a Turkey-based WordPress focused agency, is seeking a Mid-Level Content Marketing Specialist to own content marketing for our growing WordPress plugin business.

You will research keywords, plan a content calendar, write SEO-focused blog posts, manage briefs, and collaborate on outreach with bloggers, YouTubers, and partners to drive sustainable organic growth.

Qualifications

• 2+ years in content marketing, SEO, or digital marketing.
• Strong written and verbal communication in English.
• Hands-on keyword research and SEO content creation.
• Experience writing blog articles to increase organic traffic.
• Familiarity with WordPress publishing.

Responsibilities

• Conduct keyword research and identify valuable content opportunities related to WordPress, plugins, affiliate marketing, and our target audiences.
• Plan and maintain a practical content calendar.
• Write, edit, and publish high-quality SEO-focused blog articles.
• Create content briefs, outlines, titles, meta descriptions, and internal linking plans.
• Update existing articles to increase rankings, organic traffic, and conversions.
• Review competitors, search results, and industry trends to discover new content opportunities.
• Monitor content performance through Google Analytics and Google Search Console.
• Plan and execute outreach campaigns with bloggers, YouTubers, WordPress companies, and affiliate marketers.
• Build relationships for partnerships, backlinks, product reviews, and content collaborations.
• Support product launches, feature announcements, landing pages, email campaigns, and other marketing content.
• Help produce documentation, video scripts, social content, and other supporting materials when needed.
• Using AI-assisted workflows to improve research and content production without compromising quality.
• Bring fresh ideas and take ownership of our content marketing direction.

Skills

Content marketing

SEO

Keyword research

Digital marketing

WordPress

Content strategy

Tools

Ahrefs

Semrush

Google Search Console

Google Analytics

WordPress editor

Job description

Discover our story, our WordPress passion, and the people behind WPCenter.

WPCenter is a WordPress Focused Agency

WPCenter is a WordPress Agency, based in the heart of Turkey. At WPCenter, we’re not just another web development agency; we’re your partners in digital success. With a shared love for WordPress, our journey began with a simple idea: to create exceptional websites that blend artistry and functionality seamlessly.

Through our top‑notch services, we consistently deliver outstanding results for all our clients, elevating customer satisfaction and productivity. We translate innovative ideas into concrete achievements with the IT solutions we provide.

We don’t just build websites; we build relationships. We’re dedicated to providing a personalized experience, transparent communication, and unwavering support. Your success is our success, and we’re here to make sure you shine in the digital landscape.

WordPress Marketing Specialist

We’re looking for a Mid‑Level Content Marketing Specialist to take ownership of content marketing for our growing WordPress plugin business.

The main focus of this role will be creating and publishing high‑quality blog content that increases organic traffic. You’ll research keywords, identify valuable content opportunities, write useful articles, and continuously improve our existing content.

You’ll also support outreach and partnership campaigns with bloggers, YouTubers, affiliate marketers, and other companies in the WordPress ecosystem.

We’re not looking for someone who simply completes assigned articles. We want someone who can research opportunities, suggest new content ideas, build a clear content plan, and take ownership of execution.

Work Type: Remote

Time Zone: We operate in GMT+3 and require at least 4 hours of overlapping working time with our team each day.

What You’ll Be Working On:

• Conducting keyword research and identifying valuable content opportunities related to WordPress, plugins, affiliate marketing, and our target audiences
• Planning and maintaining a practical content calendar
• Writing, editing, and publishing high-quality SEO-focused blog articles
• Creating content briefs, outlines, titles, meta descriptions, and internal linking plans
• Updating and improving existing articles to increase rankings, organic traffic, and conversions
• Reviewing competitors, search results, and industry trends to discover new content opportunities
• Monitoring content performance through Google Analytics and Google Search Console
• Planning and executing outreach campaigns with bloggers, YouTubers, WordPress companies, and affiliate marketers
• Building relationships for partnerships, backlinks, product reviews, and content collaborations
• Supporting product launches, feature announcements, landing pages, email campaigns, and other marketing content
• Helping produce documentation, video scripts, social content, and other supporting materials when needed
• Using AI-assisted workflows to improve research and content production without compromising quality
• Most importantly: bringing fresh ideas and taking ownership of our content marketing direction

What We’re Looking For:

• 2+ years of experience in content marketing, SEO, or digital marketing
• Strong written and verbal communication skills in English
• Hands‑on experience with keyword research and SEO content creation
• Experience writing blog articles designed to increase organic traffic
• Understanding of search intent, on‑page SEO, internal linking, and content structure
• Ability to turn technical or complex topics into clear, engaging, and useful content
• Experience with SEO and analytics tools such as Ahrefs, Semrush, Google Search Console, Google Analytics, or similar platforms
• Ability to research topics independently and verify information accurately
• Experience with blogger outreach, backlink campaigns, partnerships, or digital PR
• Ability to propose, plan, and execute content strategies with minimal supervision
• A proactive mindset and willingness to suggest new topics, formats, campaigns, and growth opportunities
• Comfortable working with WordPress and publishing content through the WordPress editor
• Bonus: Previous experience working for a WordPress plugin, theme, hosting, or SaaS company
• Bonus: Experience writing about WordPress, SaaS, affiliate marketing, eCommerce, or software products
• Bonus: Familiarity with AI-assisted content workflows or automation tools such as n8n

Application Process:

• Fill out the application form with your background and relevant links
• Share published articles, writing samples, or SEO content you’ve previously worked on
• If your profile fits, we’ll ask for a short content research or writing task
• We’ll invite you for a short online meeting to understand your approach and experience
• If we’re both happy, you’ll receive an official offer!

This role is ideal for someone who enjoys researching topics, writing useful content, and turning content into sustainable organic growth.