Strategic Customer Insights Lead

Biopharma Careers; Fatih; On-site; TRY 450,000 - 900,000; Full time

Job summary

Novo Nordisk Türkiye seeks a Customer Insight Manager to drive actionable insights across HCPs, patients, consumers and pharmacy stakeholders, supporting obesity strategy within Cardiometabolic Marketing. The role blends analytics and commercial acumen to influence decisions and business priorities.

You will lead insights across local and global teams, build customer journey maps, and establish KPI-driven tracking to measure impact and progress for strategic initiatives.

Qualifications

• Bachelor's degree in marketing, market research, business, social sciences, data/statistics or a related field; an advanced degree is a plus
• 5–7 years in customer insights, market research or analytics, ideally across healthcare or regulated industries
• Strong knowledge of qualitative and quantitative research methods and tools
• Proven ability to turn mixed data into actionable insight that influenced decisions
• Credibility with senior and cross-functional audiences in a matrixed environment

Responsibilities

• Lead the customer and ecosystem insights agenda across consumers, patients, HCPs and pharmacy stakeholders
• Generate clear, actionable insights informing brand strategy and business priorities
• Build segmentations for HCPs, pharmacies, patients and consumers
• Define KPIs and tracking frameworks for insight-driven initiatives
• Represent local insight needs to above-market and global teams
• Embed insight across the organisation beyond marketing
• Build relationships to keep insights flowing into planning cycles

Skills

Commercial curiosity

Analytical thinking

Synthesis & storytelling

Stakeholder influence

Cross-functional collaboration

Education

Bachelor's degree in marketing or related field

Advanced degree a plus

Tools

Digital analytics tools

Job description

Novo Nordisk Türkiye seeks a Customer Insight Manager to drive actionable insights across HCPs, patients, consumers and pharmacy stakeholders, supporting obesity strategy within Cardiometabolic Marketing. The role blends analytics and commercial acumen to influence decisions and business priorities.

You will lead insights across local and global teams, build customer journey maps, and establish KPI-driven tracking to measure impact and progress for strategic initiatives.