Customer Insights Lead, Healthcare Strategy

Novo Nordisk A/S; Fatih; On-site; TRY 400,000 - 520,000; Full time

Job summary

Novo Nordisk Türkiye is seeking a Customer Insight Manager to drive actionable insights across HCPs, patients, consumers and pharmacy stakeholders to support obesity strategy within Cardiometabolic Marketing.

This hands-on role blends analytical rigour with commercial impact, turning data into clear recommendations for planning across Customer Marketing, Patient Journey and related functions.

Qualifications

• Bachelor's degree in marketing, market research, or related field; advanced degree a plus.
• 5–7 years of experience in customer insights or market research, ideally in consumer health or pharma.
• Strong knowledge of qualitative and quantitative methods, syndicated data, digital analytics, social listening.
• Ability to turn mixed data into actionable insight that informs commercial decisions.
• Stakeholder influence and credibility with senior cross-functional audiences in a local-global environment.

Responsibilities

• Lead the customer and ecosystem insights agenda across consumers, patients, HCPs and pharmacy stakeholders.
• Generate clear, actionable insights informing brand strategy and customer engagement.
• Build segmentations for HCPs, pharmacies, patients and consumers; map journeys and friction points.
• Define KPIs and tracking frameworks; deliver executive-ready presentations.
• Represent local insight needs to above-market and global teams; adapt global tools to local context.
• Embed insight across marketing, medical, market access and other functions.
• Build relationships that keep insight flowing into planning cycles.

Skills

Qualitative & quantitative research

Syndicated data & digital analytics

Storytelling & synthesis

Stakeholder management

Customer intelligence tools

Education

Bachelor’s degree in marketing or related field

Advanced degree preferred

Tools

CRM/Analytics platforms

Job description

Novo Nordisk Türkiye is seeking a Customer Insight Manager to drive actionable insights across HCPs, patients, consumers and pharmacy stakeholders to support obesity strategy within Cardiometabolic Marketing.

This hands-on role blends analytical rigour with commercial impact, turning data into clear recommendations for planning across Customer Marketing, Patient Journey and related functions.