Customer Insight Manager

Novo Nordisk; Fatih; On-site; TRY 400,000 - 700,000; Full time

Benefits offered by this job

Inclusive recruitment process

Job summary

Novo Nordisk Türkiye seeks a Customer Insight Manager to drive actionable insights across HCPs, patients, consumers and pharmacy stakeholders, supporting obesity strategy in Cardiometabolic Marketing. This hands-on role blends data acumen with commercial impact, turning analytics into decisions that shape the organisation.

You will build segmentations, define KPIs, and present findings to senior teams while collaborating across marketing, medical and access functions.

Qualifications

• Bachelor's degree in marketing, market research, business, social sciences, data/statistics or related field.
• 5–7 years of experience in customer insights, market research, consumer insights or customer analytics.
• Experience in FMCG, consumer health, retail and/or healthcare is preferred.
• Strong knowledge of qualitative and quantitative research methods and tools.
• Proven ability to turn data into actionable insight and influence decisions.

Responsibilities

• Lead the customer and ecosystem insights agenda across consumers, patients, HCPs and pharmacy stakeholders.
• Generate clear, actionable insights informing brand strategy and customer engagement.
• Build segmentations and customer journey maps to identify friction and opportunities.
• Define KPIs and tracking frameworks; deliver executive-ready presentations.
• Represent local insights to global teams and adapt global tools to local context.
• Embed insights across marketing, medical, and market access functions.
• Build relationships and rhythms to keep insight flowing into planning cycles.

Skills

Qualitative research

Quantitative research

Syndicated data

Digital analytics

Social listening

Customer intelligence tools

Storytelling & synthesis

Stakeholder influence

Education

Bachelor's degree in marketing, market research, business, social sciences, data/statistics or related field

Advanced degree is a plus

Job description

Your new role

As our new Customer Insight Manager, you will lead the generation of actionable customer insights across HCPs, patients, consumers and pharmacy stakeholders to support obesity strategy and decision-making within Cardiometabolic Marketing. This is a hands-on role for someone who is equal parts analytical and commercial — comfortable in the data, but measured on whether their insight changed a decision.

Your Key Responsibilities Will Include

• Leading the customer and ecosystem insights agenda across consumers, patients, HCPs and pharmacy stakeholders — identifying and curating the best local and global sources of customer and market data, from syndicated research and primary studies to digital signals and internal data assets
• Generating clear, actionable insights that inform brand strategy, customer engagement and business priorities — including customer need states, usage occasions and customer missions that support decision-making across Customer Marketing, Patient Journey and other functions
• Building and refining segmentations for HCPs, pharmacies, patients and consumers based on needs, motivations, barriers and decision drivers, and creating customer and patient journey maps to identify friction points and opportunities
• Defining KPIs and tracking frameworks to measure customer understanding, engagement and progress against insight-driven initiatives, and delivering executive-ready presentations that influence planning and execution across functions
• Representing local insight needs to above-market and global teams, ensuring global tools, frameworks and research are fit for the local context
• Embedding insight across the organisation beyond marketing — into medical, market access and other functions — so the full organisation stays grounded in patient and customer reality
• Building the relationships and rhythms that keep insight flowing into planning cycles rather than sitting in reports

Your new department

Within Novo Nordisk Türkiye organization, you will join the Cardiometabolic Marketing team, where insight sits at the core of how we build and execute our obesity strategy. The Customer Insights function is responsible for sourcing the best customer and market intelligence available, turning it into sharp, decision-ready insight and making sure it shapes what the organisation does — inside Marketing and well beyond it. You will work alongside commercially curious colleagues who are passionate about understanding customer behaviour and translating it into better outcomes for patients and the business.

Your Skills & Qualifications

• A bachelor's degree in marketing, market research, business, social sciences, data/statistics or a related field; an advanced degree is a plus
• 5–7 years of experience in customer insights, market research, consumer insights or customer analytics, ideally including customer‑facing categories (FMCG, consumer health, retail) and/or healthcare, pharma or a regulated industry
• Strong knowledge of both qualitative and quantitative research methods, with familiarity across syndicated data, digital analytics, social listening and customer intelligence tools
• Demonstrated experience turning mixed data sources into insight that influenced a real commercial or strategic decision — strong synthesis and storytelling skills, with the ability to move from data to a clear "so what" and a recommendation
• Stakeholder influence and credibility with senior and cross‑functional audiences, including non‑marketing functions, and comfort operating in a matrixed, local–global environment

Working at Novo Nordisk

Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with determination, constant curiosity and a commitment to finding better ways forward. For over 100 years, this dedication has driven us to build a company focused on lasting change for long‑term health. One where diverse thinking, shared purpose and mutual respect come together to create extraordinary results. When you join us, you're not just starting a job – you're becoming part of a story that spans generations.

What We Offer

There is, of course, more on offer here than the uniqueness of our culture and the extraordinary results we produce. Being part of a global healthcare company means opportunities to learn and develop are all around us, while our benefits are designed with your career and life stage in mind.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long‑term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.