Social Media & Influencer Strategy Lead

Aydınlı Haz.Gıy. A.S.; Sarıyer; On-site; TRY 350,000 - 650,000; Full time

Job summary

Aydınlı Group, a leading Turkish fashion retailer, seeks a Brand & Communications expert to lead social media strategy and content across platforms. You will plan editorial calendars, coordinate shoots and influencer campaigns, and work with internal teams to ensure brand-consistent communication.

You will manage daily social operations, analyze feedback, and leverage AI tools to enhance content and efficiency, driving engagement and ROI.

Qualifications

• Bachelor-level degree in Marketing, Communications, Business Admin, PR, Advertising, or related field.
• Minimum 5 years in social media management or digital content roles.
• Strong understanding of major platforms (Instagram, TikTok, Facebook, YouTube, LinkedIn).
• Experience in influencer marketing and UGC campaigns from planning to analysis.
• Proven ability to manage relationships with influencers and agencies.

Responsibilities

• Develop and execute social media strategies aligned with brand communication.
• Create and manage editorial calendars across platforms.
• Collaborate with Brand team to ideate content and trends.
• Coordinate production: photo shoots, video, influencers, and assets.
• Oversee content production with internal and external partners.
• Manage day-to-day social accounts, community management, and engagement.
• Monitor reputation risks and coordinate with relevant teams.
• Analyze feedback and social conversations; share insights.
• Plan and execute Influencer Marketing campaigns; report results.
• Manage influencer agency communications, schedules, approvals.
• Analyze influencer performance and optimize ROI.
• Plan and manage User-Generated Content initiatives.
• Monitor trends and competitor activity; generate actionable insights.
• Utilize AI-powered content tools to aid ideation and production.
• Collaborate with Brand, CRM, PR, Creative Studio, Influencer Agency, and CX teams.

Skills

Social media management

Content planning

Influencer marketing

UGC campaigns

Social listening

AI content tools

Adobe Creative Suite

Canva

Communication

Project coordination

Education

Bachelor's degree in Marketing

Tools

ChatGPT

Midjourney

Runway

Adobe Creative Suite

Canva

Social listening tools

Job description

Aydınlı Group, a leading Turkish fashion retailer, seeks a Brand & Communications expert to lead social media strategy and content across platforms. You will plan editorial calendars, coordinate shoots and influencer campaigns, and work with internal teams to ensure brand-consistent communication.

You will manage daily social operations, analyze feedback, and leverage AI tools to enhance content and efficiency, driving engagement and ROI.