Corporate PR & Events Manager

Aydınlı Grup; Sarıyer; On-site; TRY 420,000 - 660,000; Full time

Job summary

Aydınlı Group, a leading Turkish fashion retailer, invites an experienced Corporate PR & Events Manager to join the Brand & Communications team. You will steer corporate PR, media relations, and high-profile events, while coordinating with the CEO Office and brand teams to safeguard and elevate the company’s reputation.

You will develop crisis communications processes, manage agency partnerships, and lead executive storytelling across channels such as LinkedIn and Instagram, ensuring timely,

Qualifications

• Bachelor’s degree in Communications, Public Relations, Marketing or related field.
• 10+ years of experience in Corporate Communications, PR, Brand PR, Events or leading PR/communications agency.
• Proven experience in corporate reputation management, media relations and executive communications.
• Strong experience in planning and executing corporate and brand events, launches, press events and partnerships.
• Strong media network with ability to manage stakeholders and relationships at senior levels.
• Crisis and issues communication experience in fast-moving, high-pressure environments.
• Experience in managing PR and event agencies, budgets and commercial negotiations.
• Excellent written and verbal communication with storytelling and influencing capabilities.

Responsibilities

• Lead Corporate PR and Reputation Management strategies to strengthen corporate reputation and engagement.
• Manage media relations, corporate storytelling and channels including LinkedIn and Instagram.
• Lead CEO Office PR activities, including executive interviews and speaking opportunities.
• Develop crisis and issues communication processes with timely and coordinated responses.
• Lead PR strategy and execution for the brands in close collaboration with Brand Teams.
• Build relationships with media, journalists, editors, and external partners for quality coverage.
• Plan and execute corporate and brand events, product launches, press events, and strategic partnerships.
• Ensure high-quality execution and on-time delivery of all PR and event activities.
• Manage PR and event agencies, including selection, briefing, performance management and evaluation.
• Oversee PR and event budgets, negotiations and contracts for efficient use of resources.
• Monitor PR performance with KPIs like Share of Voice and budget efficiency.
• Collaborate with Brand Teams, Creative Studio, HR, CEO Office to ensure integrated communication.

Skills

Media relations

Crisis management

Executive communications

Stakeholder management

Event planning

Budget management

Agency management

Negotiation

Storytelling

English proficiency

Education

Bachelor's degree in Communications

Job description

CORPORATE PR & EVENTS MANAGER

As the master license holder of the globally renowned Pierre Cardin, Cacharel, and U.S. Polo Assn. brands, Aydınlı Group is one of the largest ready-to-wear fashion retailers in Türkiye and the surrounding region. With more than 5,000 employees and an extensive manufacturing and retail network spanning three continents, we continue to shape the future of the fashion industry.

Would you like to become part of our Brand & Communications team? At Aydınlı Group, we are committed to delivering exceptional customer experiences through innovation, sustainability, world-class business practices, and the strength of Turkish design and manufacturing.

Job Description

• Leading Corporate PR and Reputation Management strategies to strengthen corporate reputation, visibility and stakeholder engagement,
• Managing media relations, corporate storytelling and corporate communication channels, including LinkedIn and Instagram,
• Leading CEO Office PR activities, including executive interviews, speaking opportunities, thought leadership initiatives and executive visibility,
• Developing and managing crisis and issues communication processes, ensuring timely, consistent and well-coordinated responses across relevant stakeholders,
• Leading PR strategy and execution for U.S. Polo Assn., Pierre Cardin and Cacharel in close collaboration with Brand Teams,
• Developing strong relationships with media, journalists, editors, industry stakeholders and relevant external partners to increase the quality and impact of media coverage,
• Planning and executing corporate and brand events, product and campaign launches, press events, special projects and strategic partnerships,
• Ensuring high-quality execution and on-time delivery of all PR and event activities while maintaining consistency with corporate and brand positioning,
• Managing PR and event agencies, including agency selection, briefing, performance management and evaluation,
• Managing PR and event budgets, commercial negotiations and contracts while ensuring efficient use of resources,
• Monitoring PR performance through key metrics including Share of Voice, quality of media coverage, event performance, budget efficiency and on-time delivery,
• Collaborating closely with Brand Teams, Creative Studio, HR, CEO Office and other relevant stakeholders to ensure consistent, integrated and impactful communication across all touchpoints.

Qualifications

• Bachelor’s degree from a reputable university in Communications, Public Relations, Marketing, Business Administration or a related field,
• Minimum 10 years of experience in Corporate Communications, Corporate PR, Brand PR, Events or a leading PR/communications agency,
• Proven experience in corporate reputation management, media relations, executive communications and brand PR,
• Strong experience in planning and executing corporate events, brand events, launches, press events and strategic partnerships,
• Strong media and industry network with excellent relationship-building and stakeholder management capabilities,
• Experience in crisis and issues communication with the ability to respond effectively in fast-moving and high-pressure situations,
• Proven experience in PR and event agency management, budget management, commercial negotiations and contracts,
• Excellent written and verbal communication skills with strong storytelling, presentation and influencing capabilities,
• Sharp, agile and fast-moving, with the ability to manage multiple priorities and stakeholders simultaneously,
• Highly proactive, hands-on and result-oriented, with a strong sense of ownership and follow-through,
• Strong negotiation, problem-solving and crisis-management capabilities,
• Confident and polished, with strong executive presence and the ability to represent the company and its brands in senior-level environments,
• Excellent command of written and spoken English.