Product Manager – Digital Retail Banking

Hepsiburada (NASDAQ: HEPS); Fatih; On-site; TRY 800,000 - 1,400,000; Full time

Job summary

Hepsiburada in Türkiye is seeking a Senior Product Manager to lead the digital retail banking product roadmap and lifecycle within its fintech portfolio. You will work cross-functionally with Engineering, Compliance, and Marketing to deliver customer-centric, scalable financial products.

The role requires strong experience in digital banking, data-driven decision making, and excellent communication. English fluency is required, with a focus on driving growth in e-commerce-enabled financial

Qualifications

• 7+ years of Product Management experience within Fintech or Banking sectors, focusing on digital products and retail financial services.
• Ability to translate complex business and regulatory requirements into clear user stories and technical specs.
• Strong track record in driving digital customer acquisition, funnel optimization, and conversion rate improvements.
• Hands-on experience with agile methodologies, product analytics tools, and prioritization frameworks.
• Excellent communication and problem-solving skills, with stakeholder management at the core.

Responsibilities

• Define, own, and execute the digital retail banking products roadmap in alignment with business objectives.
• Lead product lifecycle from discovery through design, development, launch, and post-launch iteration.
• Coordinate with Engineering, UI/UX, Compliance, Operations, Risk, and Marketing to deliver fast, customer-centric products.
• Identify and develop integration opportunities that expand embedded finance in e-commerce.
• Define KPIs, conduct market research, and use analytics to drive data-informed decisions.

Skills

Product Management

Digital banking

Agile methodologies

Product analytics tools

Stakeholder management

English fluency

Tools

Jira

Job description

At Hepsiburada, we are driven by our mission to improve people's lives by developing innovative products and services. Prioritizing customer satisfaction, we offer over 280 million products across more than 30 categories. Through our marketplace model, we bring together over 100,000 businesses. With Türkiye’s and the region's largest Smart Operations Center, industry-leading R&D initiatives, and innovative solutions, we contribute significantly to the growth of the e-commerce ecosystem. For the past two years, we have proudly held the title of Türkiye's most recommended e-commerce platform.

Through our innovative services like HepsiJET, Hepsipay, HepsiLojistik, HepsiAd, and Hepsiburada Global, we create value for all our stakeholders. Committed to harnessing technology for social benefit, our “Technology Empowerment for Women Entrepreneurs” program has connected thousands of women entrepreneurs with e-commerce, supporting their growth. Our goal is to leverage digitalization and e-commerce to enable greater economic participation.

With 25 years of experience driven by innovation and entrepreneurship, we proudly continue our journey as “Türkiye’s Hepsiburada” and the first and only Turkish company representing Türkiye and listed on NASDAQ, the world's leading technology exchange.

For our colleagues, we offer a work environment that supports creating together and adding more meaning to our work. As a team full of opportunities, we are happy to develop, produce and succeed together.

If you want to be part of a team that creates value for everyone and improves people’s livesthrough innovative products and services—and contribute to exciting success stories—the future starts here.

Hepsipay

Hepsipay delivers a fast, secure, and holistic financial experience through its digital wallet infrastructure.

Going beyond the convenience of secure card storage and one-click payments, Hepsipay provides solutions to financial needs with its innovative products. Users can instantly find out their limits via Fast Loan to complete purchases without delay and meet their cash needs, while easily managing their gold, silver, and platinum savings through their digital wallets with the Precious Metals account.

Our Requirements:

• 7+ years of Product Management experience within the Fintech or Banking sector (preferably focused on digital products, mobile banking apps, or retail financial services).
• Strong track record in driving digital customer acquisition, funnel optimization, and conversion rate enhancement.
• Strong business acumen with a solid understanding of retail banking fundamentals and digital financial ecosystems.
• Demonstrated ability to translate complex business and regulatory requirements into clear user stories, technical specs, and seamless UX flows.
• Hands-on experience with agile methodologies, product analytics tools, and feature prioritization frameworks.
• Excellent communication, stakeholder management, and problem-solving skills.
• Fluency in English (written and spoken) is required.

Your Responsibilities:

• Product Strategy & Execution: Define, own, and execute the digital retail banking products roadmap aligned with overall business objectives and market opportunities.
• Product Lifecycle Management: Lead retail banking initiatives from initial discovery and conceptualization through design, development, launch, and continuous post-launch iteration.
• Cross-Functional Leadership: Partner closely with Engineering, UI/UX Design, Compliance, Operations, Risk, and Marketing teams to foster a high-velocity, customer-centric product delivery culture.
• Ecosystem & Partnership: Identify and develop integration opportunities that expand our value though embedded finance in e-commerce.
• Data-Driven and Customer Oriented Decision Making: Define key performance indicators (KPIs), leverage product analytics, and conduct market research to validate hypotheses and make informed product decisions.