Senior Nutrition Product Lead: Strategy & Launch Excellence

Thornton Tomasetti; Ümraniye; Presencial; TRY 300.000 - 600.000; Jornada completa

Descripción de la vacante

Abbott Türkiye in Istanbul/Umraniye seeks a Senior Product Manager to lead category strategy, brand planning, and execution for nutrition brands. You will translate insights into strategic plans, own the marketing plan, and guide launches for new products and indications.

You will lead cross-functional teams, build relationships with KOLs and associations, manage forecasting and budgets, and use data to drive brand performance across the portfolio.

Formación

• Demonstrated ability to lead cross-functional teams and influence without authority.
• 3-5 years of pharmaceutical marketing experience.
• Experience in development of brand strategy.
• Experience launching a brand for the sales team or executive committee.
• Excellent command of English.
• Strong engagement with HCPs, key opinion leaders & associations.

Responsabilidades

• Translate market opportunities, customer insights, and competitive dynamics into actionable strategic plans.
• Own the overall development and execution of the marketing plan for the brands, reflecting local insights.
• Anticipate challenges and plan proactive contingency and scenario planning.
• Lead pre-launch, launch, and post-launch activities for new products, indications, and strategic initiatives.
• Build and maintain relationships with key stakeholders (KOLs, societies, associations).
• Lead and influence cross-functional teams including Medical, Market Access, Regulatory, Commercial Excellence, Sales, and Supply Chain.
• Leverage data reports to identify and act on brand performance opportunities.
• Identify innovative sources of understanding (market research, digital listening, trend tracking).
• Communicate and brief agency partners to reflect brand needs and objectives.
• Own forecasting, budgeting, ROI evaluation, and business reviews.
• Drive brand performance through data-driven decisions and robust tracking.

Conocimientos

Cross-functional leadership

Pharmaceutical marketing

Brand strategy

Launch management

English proficiency

KOL & association engagement

Communication skills

Presentation skills

Business acumen

Analytical mindset

Execution and delivery

Team collaboration

Descripción del empleo

Abbott Türkiye in Istanbul/Umraniye seeks a Senior Product Manager to lead category strategy, brand planning, and execution for nutrition brands. You will translate insights into strategic plans, own the marketing plan, and guide launches for new products and indications.

You will lead cross-functional teams, build relationships with KOLs and associations, manage forecasting and budgets, and use data to drive brand performance across the portfolio.