Senior Product Manager

Thornton Tomasetti; Ümraniye; On-site; TRY 300,000 - 600,000; Full time

Job summary

Abbott Türkiye in Istanbul/Umraniye seeks a Senior Product Manager to lead category strategy, brand planning, and execution for nutrition brands. You will translate insights into strategic plans, own the marketing plan, and guide launches for new products and indications.

You will lead cross-functional teams, build relationships with KOLs and associations, manage forecasting and budgets, and use data to drive brand performance across the portfolio.

Qualifications

• Demonstrated ability to lead cross-functional teams and influence without authority.
• 3-5 years of pharmaceutical marketing experience.
• Experience in development of brand strategy.
• Experience launching a brand for the sales team or executive committee.
• Excellent command of English.
• Strong engagement with HCPs, key opinion leaders & associations.

Responsibilities

• Translate market opportunities, customer insights, and competitive dynamics into actionable strategic plans.
• Own the overall development and execution of the marketing plan for the brands, reflecting local insights.
• Anticipate challenges and plan proactive contingency and scenario planning.
• Lead pre-launch, launch, and post-launch activities for new products, indications, and strategic initiatives.
• Build and maintain relationships with key stakeholders (KOLs, societies, associations).
• Lead and influence cross-functional teams including Medical, Market Access, Regulatory, Commercial Excellence, Sales, and Supply Chain.
• Leverage data reports to identify and act on brand performance opportunities.
• Identify innovative sources of understanding (market research, digital listening, trend tracking).
• Communicate and brief agency partners to reflect brand needs and objectives.
• Own forecasting, budgeting, ROI evaluation, and business reviews.
• Drive brand performance through data-driven decisions and robust tracking.

Skills

Cross-functional leadership

Pharmaceutical marketing

Brand strategy

Launch management

English proficiency

KOL & association engagement

Communication skills

Presentation skills

Business acumen

Analytical mindset

Execution and delivery

Team collaboration

Job description

The Opportunity

This position works at Umraniye location in the Nutrition Division where our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands - including Similac®, PediaSure®, Ensure®, Glucerna® and Abound® - to help get the nutrients they need to live their healthiest life.

Role Purpose

We are seeking a highly strategic and commercially driven Senior Product Manager who will lead category strategy, brand planning, and execution excellence to accelerate business growth and patient impact.

What You'll Do

• Translate market opportunities, customer insights, and competitive dynamics into actionable strategic plans,
• Own the overall development and execution of the marketing plan for the brands, ensuring they reflect local insights and requirements,
• Anticipate challenges and risks and plan to use proactive contingency and scenario planning,
• Lead pre-launch, launch, and post-launch activities for new products, indications, and strategic initiatives,
• Build and maintain strong relationships with Key Opinion Leaders (KOLs), scientific societies, professional associations, and external stakeholders,
• Lead and influence cross-functional teams including Medical, Market Access, Regulatory, Commercial Excellence, Sales, and Supply Chain,
• Leverage complex data reports to extract relevant info to strategically improve brand and/or category performance,
• Find innovative sources of understanding, including market research, digital listening, trend tracking ....,
• Manage agency partners and be able to communicate and write effective briefs to reflect brand needs and objectives,
• Own forecasting, budget management, ROI evaluation, and business reviews,
• Drive brand performance through data-driven decision making and robust performance tracking.

Required Qualifications

• Demonstrated ability to lead cross-functional teams and influence without authority,
• Minimum 3-5 years of pharmaceutical marketing experience,
• Experienced in development of brand strategy,
• Experience in launching a brand for the sales team, executive committee
• Excellent command of English,
• Strong HCP, key opinion leader & association engagement.

Preferred Qualifications

• Strong communication skills with internal & external customers & regional team,
• Good presentation skills,
• Business acumen, analytical minded, result oriented, multitask oriented, act in a sense of urgency,
• Good in execution and follow up experienced in activity planning, organization & management,
• Team player - work in multifunctional teams (locally and at regional level),
• Effectively manage the budget for brand/ portfolio. Deliver high accuracy vs.

Location: Türkiye > Istanbul : Saray Mah Dr Adnan Buyukdeniz Cd Umraniye

WORK SHIFT: Standard

TRAVEL: MEDICAL SURVEILLANCE: SIGNIFICANT WORK ACTIVITIES:

JOB FAMILY: Product Management DIVISION: ANI International Nutrition

ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: MEDICAL SURVEILLANCE: SIGNIFICANT WORK ACTIVITIES: Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential - because better health allows people and communities to achieve more.

The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people.

They push the boundaries to help manage and treat some of life’s greatest health challenges.

We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings.

An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

The base pay for this position is N/A In specific locations, the pay range may vary from the range posted.