Senior E-Retail Media Strategist

Mattel, Inc.

Fatih

Hybrid

TRY 350,000 - 520,000

Full time

14 days+

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Job summary

Mattel, Inc. is seeking an E-Retail Senior Media Coordinator to bring our brands to life across e-commerce platforms. You will plan, execute and optimize digital media campaigns to boost brand awareness, product visibility and online sales.

The role requires a minimum of 5 years in e-commerce or retail media, a Bachelor’s or Master’s in Digital Advertising/Digital Marketing, and fluency in English. You will collaborate with marketing, sales and external partners in a hybrid work environment.

Qualifications

Bachelor’s or Master’s degree in Digital Advertising, Digital Marketing or a related field.
Min. 5 years of experience in e-commerce advertising, digital marketing or retail media.
Ability to analyze campaign data and optimize for performance and ROI.
Fluency in English and strong collaboration skills.

Responsibilities

Plan, execute and optimize e-retail media campaigns across leading platforms and omnichannel.
Develop and manage assets for brand campaigns in line with trade and media plans for omnichannel customers.
Monitor campaign performance with KPIs like ROAS, CPC, CTR and prepare regular reports.
Collaborate with marketing, sales, retailers, marketplace managers and agencies.