Senior E-Retail Media Lead - Flexible Work Model

Mattel EMEA; Fatih; In loco; TRY 350.000 - 550.000; Tempo pieno

Descrizione del lavoro

Mattel is seeking an E-Retail Senior Media Coordinator to drive digital campaigns across leading e-commerce platforms and omnichannel channels. You will plan, execute, and optimize paid media strategies to increase brand visibility and online sales.

You will partner with marketing, sales, and external agencies, manage assets for brand campaigns, and analyze performance to inform future plans. Fluency in English is required and a strong understanding of retail media is essential.

Competenze

• Bachelor’s or Master’s degree in Digital Advertising, Digital Marketing or a related field.
• Min. 5 years of experience in e-commerce advertising, digital marketing or retail media.
• Fluency in English.

Mansioni

• Plan, execute and optimize e-retail media campaigns across platforms to boost brand awareness, visibility and online sales.
• Create and manage assets for brand campaigns across omnichannel channels including websites and external digital media.
• Monitor and report campaign performance (ROAS, CPC, CTR) and provide recommendations for optimization.
• Track competitor strategies and market trends to identify opportunities in retail media and shopper activations.
• Collaborate with marketing, sales, marketplace managers and agencies to align media plans with business targets.

Conoscenze

Digital advertising

Retail media

E-commerce

Campaign optimization

English fluency

Formazione

Bachelor’s or Master’s degree in Digital Advertising / Digital Marketing

Descrizione del lavoro

Mattel is seeking an E-Retail Senior Media Coordinator to drive digital campaigns across leading e-commerce platforms and omnichannel channels. You will plan, execute, and optimize paid media strategies to increase brand visibility and online sales.

You will partner with marketing, sales, and external agencies, manage assets for brand campaigns, and analyze performance to inform future plans. Fluency in English is required and a strong understanding of retail media is essential.