Senior E-Retail Media Coordinator (Part-Time)

Mattel EMEA; Fatih; On-site; TRY 350,000 - 550,000; Full time

Job summary

Mattel is seeking an E-Retail Senior Media Coordinator to drive digital campaigns across leading e-commerce platforms and omnichannel channels. You will plan, execute, and optimize paid media strategies to increase brand visibility and online sales.

You will partner with marketing, sales, and external agencies, manage assets for brand campaigns, and analyze performance to inform future plans. Fluency in English is required and a strong understanding of retail media is essential.

Qualifications

• Bachelor’s or Master’s degree in Digital Advertising, Digital Marketing or a related field.
• Min. 5 years of experience in e-commerce advertising, digital marketing or retail media.
• Fluency in English.

Responsibilities

• Plan, execute and optimize e-retail media campaigns across platforms to boost brand awareness, visibility and online sales.
• Create and manage assets for brand campaigns across omnichannel channels including websites and external digital media.
• Monitor and report campaign performance (ROAS, CPC, CTR) and provide recommendations for optimization.
• Track competitor strategies and market trends to identify opportunities in retail media and shopper activations.
• Collaborate with marketing, sales, marketplace managers and agencies to align media plans with business targets.

Skills

Digital advertising

Retail media

E-commerce

Campaign optimization

English fluency

Education

Bachelor’s or Master’s degree in Digital Advertising / Digital Marketing

Job description

Please note that this role will be filled through ManAsset Turkey, a third-party recruitment agency. However, all hiring processes, including applications and interviews, will be managed by Mattel.

CREATIVITY IS OUR SUPERPOWER.

It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Join the Fun and Power Up Our Digital Play!

At Mattel, we believe play is serious business! We’re on the hunt for an E-Retail Senior Media Coordinator to bring our amazing brands to life across e-commerce platforms. If you love digital marketing, know your way around online retail media, and get excited about driving sales with creative campaigns, then this is your chance to play a key role in our team.

What’s in the Toy Box?

As our E-Retail & Omnichannel Associate, you’ll be responsible for planning, executing and optimizing digital media campaigns across leading platforms and omnichannel. Your goal will be to enhance brand awareness, product visibility, and online sales through paid media strategies.

What Your Impact Will Be

Media Planning & Execution

• Develop and execute e-retail media plans (from Sponsored Ads and Display banners to Programmatic, mailing, SOME etc.
• Identify the relevant target audiences (parents, gift givers, fans & collectors) and optimum ways to reach them

Assets Management

• Create and manage assets for all brand campaigns in line with trade and media plans for omnichannel customers (on website and other media formats on external digital)
• Assets management and analytics incl target groups; mailing; push + exploring 1st party data
• E-shop listing and priorities by Customers (Mattel shop) regular calls with global team
• Working on delivering formats and assets for ecom & e-retail campaigns run across paid digital touchpoints as marketplaces platforms (desktop & mobile) and external display, programmatic, mailings, social media, Google Ads (SEM, Demand Gen, Pmax etc.)

Monitoring, Optimization, and Reporting

• Monitor and manage the effectiveness per each campaign, placement and targeting
• Track and analyze key performance indicators (ROAS, CPC, CTR etc) and campaign assets based on trade marketing plan
• Monitor product rankings and ad placements to improve visibility and maximize conversions
• Prepare weekly/monthly reports on campaign performance, providing insights and recommendations to relevant teams.

Market & Competitor Insights

• Monitor competitor brands and their retail media strategies to identify opportunities.
• Stay up to date with changes in the digital world (eg.platform algorithm changes, new ad formats, new trends in e-commerce etc)
• Actively search for new opportunities on shoppers’ activations, monitoring retail media, competitors campaigns, exploring new possibilities within retail media

Collaboration

• Work closely with marketing and sales teams to align media plans with overall business targets
• Coordinate with toy retailers, marketplace account managers, and external agencies to optimize advertising placements.

What We’re Looking For

• Bachelor’s or Master’s degree in Digital Advertising, Digital Marketing or a related field.
• Min. 5 years of experience in e-commerce advertising, digital marketing or retail media.
• Fluency in English
• Ability to analyze campaign data and optimize for performance and ROI

Other

• True interest for digital media with understanding of performance marketing and enthusiasm for learning
• Strong project management and multitasking skills
• Excellent communication and collaboration abilities

In compliance with EU Directives, we do not request candidates’ salary history. Compensation details will be shared transparently during the recruitment process prior to the offer stage.

How We Work

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

• We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best‑in‑class outcomes. We believe in accountability and ownership and know that our people are at their best when our people are empowered to create and deliver results.

Our Approach to Flexible Work

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award‑winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Beware of recruiting scams Mattel will only contact you through official @mattel.com or @smartrecruiters.com email addresses and will never ask for payment or sensitive personal information during the hiring process.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.

Videos to watch

The Culture at Mattel

Corporate Philanthropy