Head of Digital Media Strategy

dentsu; Fatih; On-site; TRY 900,000 - 1,500,000; Full time

Job summary

Dentsu in Istanbul seeks a Digital Media Director to lead the overall digital media direction, aligning investment and activation with client business objectives. The role provides senior leadership across digital planning, performance, data and activation, serving as the key client partner for digital strategy and execution.

Responsibilities include shaping the digital agenda with Strategy Leads, owning investment strategy, and driving collaboration across planning, activation and analytics

Qualifications

• 10+ years’ experience across digital media strategy, planning and investment.
• Proven experience leading major client accounts and complex digital portfolios.
• Strong understanding of digital ecosystems, measurement and performance.

Responsibilities

• Partner with Strategy Leads and senior client stakeholders to shape the digital agenda.
• Set overall digital media strategy and direction across the account.
• Own digital investment strategy across campaigns and markets.
• Provide senior oversight of digital plans and ensure alignment with objectives.
• Lead senior client discussions and act as the escalation point for digital planning.
• Collaborate across planning, performance, activation, data and strategy teams.

Skills

Digital strategy

Media planning

Investment strategy

Client leadership

Analytics

Negotiation

Team leadership

Presentation skills

Stakeholder management

Job description

Dentsu in Istanbul seeks a Digital Media Director to lead the overall digital media direction, aligning investment and activation with client business objectives. The role provides senior leadership across digital planning, performance, data and activation, serving as the key client partner for digital strategy and execution.

Responsibilities include shaping the digital agenda with Strategy Leads, owning investment strategy, and driving collaboration across planning, activation and analytics