Senior Brand Manager - Foods (Maternity Cover / 12-year Fixed-Term)

PepsiCo Inc.; Fatih; On-site; TRY 450,000 - 590,000; Full time

Job summary

PepsiCo Inc. in Istanbul is seeking a Senior Brand Manager - Foods for a 12-month maternity cover to lead strategy, performance and innovation for iconic Turkish brands.

You will drive growth, ensure continuity of priorities, and partner with cross-functional, sector and global teams to deliver annual plans. The role requires 6–8 years in FMCG brand marketing, a Bachelor’s degree, and fluency in Turkish and English.

Qualifications

• Bachelor's degree in a relevant field.
• 6-8 years of brand marketing experience in FMCG, food, or beverages.
• Proven experience in developing and executing brand strategies.
• Strong consumer and shopper insight understanding.
• Excellent commercial, analytical, and budgeting skills.
• Excellent strategic thinking, creativity, and project management.
• Ability to lead through ambiguity and manage multiple workstreams.
• Fluent in Turkish and English.

Responsibilities

• Own the end-to-end brand agenda during the maternity cover period.
• Lead local brand strategies and annual plans aligned with global direction.
• Deliver integrated communication and activation plans.
• Lead the innovation and portfolio agenda from opportunity identification through launch.
• Partner with cross-functional, sector and global teams to deliver plans.
• Monitor performance and translate analysis into actions and leadership recommendations.

Skills

Brand strategy

Campaign management

Market research

Budget management

Stakeholder management

Cross-functional collaboration

Performance analysis

Turkish language

English language

Education

Bachelor's degree

Job description

Overview

At PepsiCo, you'll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Pepsi, Doritos and Lipton Ice Tea, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you'll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

We are looking for a Senior Brand Manager - Foods as maternity cover for 12 months based in İstanbul to lead the strategy, performance, and innovation agenda of iconic brands in Türkiye. During this fixed-term maternity cover assignment, the role will ensure strong business continuity while accelerating brand growth, strengthening consumer relevance and delivering the annual plans in close partnership with cross-functional, sector and global teams.

Responsibilities

• Own the end-to-end brand agenda during the maternity cover period, ensuring seamless continuity of key priorities, projects and stakeholder relationships.
• Lead local brand strategies and annual plans in line with portfolio priorities and global direction, translating consumer, shopper and cultural insights into growth opportunities.
• Deliver integrated communication and activation plans.
• Lead the innovation and portfolio agenda from opportunity identification through launch, including proposition, product, pack, business case and post-launch tracking.
• Partner with cross-functional, sector, global teams to deliver plans.
• Monitor brand, category, channel and competitor performance; identify risks and opportunities early; and translate analysis into clear actions and leadership recommendations.

Qualifications

• Bachelor's degree
• Minimum 6-8 years of brand marketing experience, preferably within FMCG, food or beverages.
• Proven experience in developing and executing brand strategies and innovation projects that deliver measurable business results.
• Strong understanding of consumer and shopper insights, brand positioning
• Strong commercial and financial acumen, with experience in performance analysis, business cases, budgets and investment management.
• Excellent strategic thinking, creativity, analytical problem-solving and project management capabilities.
• Ability to prioritize effectively, lead through ambiguity and maintain momentum across multiple workstreams during a fixed-term cover assignment.
• Strong stakeholder management, influencing and collaboration skills in a complex, matrix and multicultural environment.
• Proactive, hands-on and opportunity-oriented mindset, with high ownership and strong execution discipline.
• Fluent in Turkish and English.