Senior Brand Manager - Foods (Maternity Cover / 12-month Fixed-Term)

PepsiCo Inc.; Fatih; Vor Ort; TRY 600.000 - 900.000; Vollzeit

Zusammenfassung

PepsiCo Inc. in İstanbul, Türkiye, seeks a Senior Brand Manager for a 12-month maternity cover to lead strategy, performance and innovation for iconic foods and beverages brands in Türkiye.

You will own the end-to-end brand agenda, translate consumer and shopper insights into growth, and partner with cross-functional teams to deliver plans and launches. Fluency in Turkish and English is required; experience in FMCG is essential.

Qualifikationen

• Bachelor's degree in marketing or a related field.
• 6-8 years of brand marketing experience in FMCG, food, or beverages.
• Strong consumer and shopper insights, brand positioning and financial acumen.
• Ability to lead multiple workstreams in a fixed-term assignment.

Aufgaben

• Own the end-to-end brand agenda during the maternity cover period.
• Lead local brand strategies and annual plans in line with portfolio priorities.
• Deliver integrated communication and activation plans.
• Lead the innovation and portfolio agenda from opportunity identification through launch.
• Partner with cross-functional, sector and global teams to deliver plans.
• Monitor brand performance; identify risks and opportunities and translate into actions.

Kenntnisse

Turkish

English

Ausbildung

Bachelor's degree

Jobbeschreibung

Overview

At PepsiCo, you'll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Pepsi, Doritos and Lipton Ice Tea, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you'll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

We are looking for a Senior Brand Manager - Foods as maternity cover for 12 months based in İstanbul to lead the strategy, performance, and innovation agenda of iconic brands in Türkiye. During this fixed-term maternity cover assignment, the role will ensure strong business continuity while accelerating brand growth, strengthening consumer relevance and delivering the annual plans in close partnership with cross-functional, sector and global teams.

Responsibilities

• Own the end-to-end brand agenda during the maternity cover period, ensuring seamless continuity of key priorities, projects and stakeholder relationships.
• Lead local brand strategies and annual plans in line with portfolio priorities and global direction, translating consumer, shopper and cultural insights into growth opportunities.
• Deliver integrated communication and activation plans.
• Lead the innovation and portfolio agenda from opportunity identification through launch, including proposition, product, pack, business case and post-launch tracking.
• Partner with cross-functional, sector, global teams to deliver plans.
• Monitor brand, category, channel and competitor performance; identify risks and opportunities early; and translate analysis into clear actions and leadership recommendations.

Qualifications

• Bachelor's degree
• Minimum 6-8 years of brand marketing experience, preferably within FMCG, food or beverages.
• Proven experience in developing and executing brand strategies and innovation projects that deliver measurable business results.
• Strong understanding of consumer and shopper insights, brand positioning
• Strong commercial and financial acumen, with experience in performance analysis, business cases, budgets and investment management.
• Excellent strategic thinking, creativity, analytical problem-solving and project management capabilities.
• Ability to prioritize effectively, lead through ambiguity and maintain momentum across multiple workstreams during a fixed-term cover assignment.
• Strong stakeholder management, influencing and collaboration skills in a complex, matrix and multicultural environment.
• Proactive, hands-on and opportunity-oriented mindset, with high ownership and strong execution discipline.
• Fluent in Turkish and English.