Running & Outdoor Category Lead — Strategy & Merchandising

adidas; Fatih; On-site; TRY 800,000 - 1,200,000; Full time

Job summary

adidas seeks a senior Category Manager to lead Running, Outdoor and Credibility Sports categories in Turkey. You will shape local range architecture, drive assortment plans and coordinate GTM with marketing, sales, demand planning and supply chain.

The role requires 6+ years in marketing and category management, strong analytical and presentation skills, and the ability to influence across functions while delivering against brand and channel KPIs. Based in Istanbul/Turkey with on-site work.

Qualifications

• Bachelor's degree in a related field
• Extensive (6+ years) Marketing experience with category management, merchandising and buying knowledge
• Experience working with stakeholders and experts at various seniority levels
• Strong presentation, communications skills and cross-functional collaboration

Responsibilities

• Lead range & assortment plans by store formats in Turkey
• Deliver a complete local category range plan (range selection, local pricing, Go-in margin, forecasting and phasing)
• Create the Market Range Architecture strategy for the respective categories and ensure alignment with Global Brand and EM Framework
• Define article allocation and product segmentation guidelines for Turkey, including SMU and ABO
• Lead all aspects of range management (business planning, input on ranging, forecasting, pricing, GTM) including segmentation
• Coordinate in-season brand calendar with Supply Chain, Channel Leads, Brand Activation and Omni Channel
• Drive market forecasts in the RMA system for hub reviews at key milestones
• Provide input into annual/seasonal plans and KPI reporting and scenario analysis
• Track selling performance and propose actions to drive sales and improve KPI outcomes

Skills

Presentation skills

MS Office proficiency

Cross-functional knowledge

Detail-oriented

Analytical skills

Strategy execution

Process management

Business acumen

Influencing & persuasion

Continuous improvement mindset

Education

Bachelor's degree

Job description

adidas seeks a senior Category Manager to lead Running, Outdoor and Credibility Sports categories in Turkey. You will shape local range architecture, drive assortment plans and coordinate GTM with marketing, sales, demand planning and supply chain.

The role requires 6+ years in marketing and category management, strong analytical and presentation skills, and the ability to influence across functions while delivering against brand and channel KPIs. Based in Istanbul/Turkey with on-site work.