Product Marketing Activation Specialist (Assistant / Specialist)

Sneaks Up; Fatih; On-site; TRY 120,000 - 180,000; Full time

Job summary

Sneaks Up in Turkey is seeking a hands-on marketing professional to lead multi-brand campaigns and drive brand positioning across sport fashion markets. You will analyze the market, coordinate with teams, and deliver on a calendar-driven strategy that aligns with our DNA of innovation and culture.

You will manage 360 campaigns across advertising, media, digital, CRM and in-store activities, helping shape long-term brand briefs and practical tactical executions while ensuring cross-functional

Qualifications

• Bachelor's degree in related field of study, marketing preferred.
• Minimum 2 years of experience in relevant role.
• Fluent in English—both written and spoken.

Responsibilities

• Understanding sport fashion market environment, consumer insights, and Turkey-specific positioning for brand, sub-brands and products.
• Plan, implement and report multi-brand marketing campaigns including advertising, media, digital marketing, CRM, PR, and in-store activities per calendar.
• Collaborate with teams to monitor and improve active product marketing campaigns.
• Contribute to long-term strategies; draft briefs and lead tactical executions.
• Ensure smooth information flow between cross-functional partners.

Skills

Marketing campaigns

Brand communication

CRM

Digital marketing

Market research

Education

Bachelor's degree in marketing

Tools

CRM software

Social media ads

Job description

Sneaks Up, named for our love for sneakers and a part of Unal Group, is operating as a sports retailer nation-wide. We break the mundane rules and oppose the expectations of traditional retail approach by exploring, innovating and experimenting with the power of basketball that truly rooted in our DNA. In Sneaks Up, it is our mission to lead the marketplace, authenticate and deliver unmatchable experiences that bring innovation and inspiration to every consumer in all touch points. Sharing the same passion with our consumers in proceeding towards their dreams, we feel responsible for enabling them not only in sports but also in culture, arts and life.

Join us and be a part of this exciting opportunity!

Responsibilities

• Understanding sport fashion market environment, the competitive structure, and the consumer insights in Turkey to position and communicate the brand, sub-brands, collections, products, and services as per the strategy.
• 360 planning, implementation and reporting of multi-brand marketing campaigns including advertising, media, digital marketing, CRM, PR, and in-store activities according to calender.
• Working closely with teams to monitor and improve active product marketing campaigns.
• Contributing and building on long term strategies; authoring briefs and leading tactical executions.
• Ensuring the seamless flow of information between cross-functional partners.

Qualifications

• Bachelor's degree in related field of study, marketing preferred,
• Minimum 2 years of experience in relevant role,
• Fluent in English—both written and spoken,