Regional E-commerce Operations Lead, META

Cricut; Fatih; On-site; TRY 2,727,273 - 3,636,364; Full time

Job summary

Cricut is seeking a Regional E-commerce Operations Lead based in Turkey to improve online commercial performance across the Middle East, Turkey, and Africa. The successful candidate will manage day-to-day e-commerce execution on platforms, lead product listing optimizations, and oversee promotional campaigns. Fluency in English and Turkish, alongside significant experience in e-commerce and marketplace operations, is essential. Cricut fosters an inclusive work environment and is an equal-opportunity employer.

Qualifications

• Significant experience in e-commerce, marketplace operations, or online retail.
• Strong commercial understanding of platform campaigns and pricing.
• Experience with in-platform marketing and retail media.

Responsibilities

• Own day-to-day e-commerce execution across META marketplaces.
• Manage official store hygiene and product discoverability.
• Lead in-platform marketing execution including sponsored search.

Skills

E-commerce operations

Marketplace management

PDP optimization

Analytical skills

Fluent in English

Fluent in Turkish

Job description

Job Description

The Regional E-commerce Operations Lead, META will own and scale marketplace and direct e-commerce execution across Middle East, Turkey, and Africa. This role will be based in Turkey and will be responsible for improving online commercial performance across official stores, marketplaces, and priority online retail partners.

Designed for a hands‑on operator who can build and run the e‑commerce operating system for the region, not just administer listings. The successful candidate will lead product listing quality, PDP optimization, keyword strategy, price and promotion execution, platform campaign readiness, retail media activation, and localized content deployment across META marketplaces and direct online retailers. The role will work cross‑functionally with commercial, marketing, distributors, and platform partners to improve traffic, conversion, ROAS, sell‑through, and marketplace share.

Core responsibilities

Marketplace and e-commerce operations

• Own day‑to‑day e‑commerce execution across META marketplaces and priority direct online retail partners
• Manage official store hygiene, catalog structure, assortment readiness, listing completeness, and product discoverability
• Ensure strong PDP execution across titles, bullets, keywords, images, A+ or enhanced content, local copy, and promotional assets
• Drive keyword optimization, search visibility, category placement, and conversion improvements across platforms
• Coordinate new product launches, portfolio updates, and online merchandising readiness

Trading, pricing, and promotions

• Own execution of platform campaigns, flash sales, voucher plans, bundles, and promotional calendars
• Partner with commercial and distributor teams on price architecture, promotional mechanics, and platform investment planning
• Monitor pricing compliance, competitor positioning, and assortment competitiveness
• Improve marketplace sell‑through through tighter trading discipline and weekly execution cadence

Retail media and growth performance

• Lead in‑platform marketing execution including sponsored search, display, CPC, affiliates, lives, and retail media programs
• Work with marketing partners to connect upper‑funnel demand generation to lower‑funnel marketplace conversion
• Improve traffic quality, click‑through rate, product‑page conversion, and ROAS
• Build clear testing plans for creatives, offers, landing experiences, and hero SKUs

Analytics and reporting

• Own marketplace and e‑commerce performance reporting across traffic, conversion, ROAS, sales, share, and promotional performance
• Track weekly and monthly KPIs including traffic, conversion, revenue, sell‑through, pricing, share of search, and media efficiency
• Identify growth blockers and action plans market by market
• Turn platform and distributor data into clear commercial recommendations

Localization and cross‑functional execution

• Ensure local‑market relevance across Turkish, Arabic, and English content, and support Hebrew where relevant through local partners
• Coordinate with marketing on PDP content, banners, seasonal assets, and campaign localization
• Work closely with distributors and account managers to align platform actions with inventory, trading, and retail priorities
• Build repeatable processes and standards for marketplace execution across the META region

Qualifications

We are looking for a high‑capability e‑commerce operator with strong marketplace trading experience and proven ability to improve online performance through both operational excellence and commercial decision‑making. The ideal candidate is comfortable moving between detail and strategy: one hour reviewing keyword performance and PDP issues, the next hour aligning pricing, media, and platform campaign priorities with regional leadership.

Required qualifications

• Based in Turkey and legally able to work there
• Fluent in English and Turkish, with strong written and verbal communication in both
• Significant experience in e‑commerce, marketplace operations, digital trading, or online retail
• Proven experience managing marketplaces and/or direct online retailers
• Strong hands‑on experience with PDP optimization, catalog management, keyword strategy, and online merchandising
• Strong commercial understanding of pricing, promotions, platform campaigns, vouchers, and bundles
• Experience with in‑platform marketing, retail media, sponsored search, or marketplace advertising
• Strong analytical skills with the ability to turn data into actions and business recommendations
• Experience working cross‑functionally with marketing, sales, distributors, or account managers

At Cricut®, we celebrate inclusion and diversity. Cricut is an equal‑opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E‑Verify.