Rare Disease Marketing Lead: Patient Impact & Growth

Roche; Fatih; Híbrido; TRY 450.000 - 650.000; Jornada completa

Descripción de la vacante

Roche is seeking a Marketing Lead to report to the Head of Customer Engagement & Marketing Chapter and to lead the Rare Disease area, guiding strategy and cross‑functional collaboration across functions.

In this role you will create value for patients, the business, and health systems by developing omnichannel engagement plans, Go‑to‑Market strategies, pricing and distribution considerations, and payer‑facing insights, while partnering with PJPs, HSPs, and global networks to drive successful

Formación

• Minimum 5 years of proven marketing experience.
• Ability to build relationships and influence internal and external stakeholders.
• Digital literacy with knowledge of digital solutions supporting patients.
• Proficient in English and Turkish for collaboration across Roche.
• Experience in rare disease preferred.

Responsabilidades

• Develop specific marketing strategies for therapeutic areas within the organization, working cross-functionally with Medical and Access Leads.
• Build and implement an effective plan for Omnichannel engagement leveraging different channels and tools; collaborate with Digital team.
• Ensure continuous sales and logistics forecasting, working with PJPs and Finance.
• Interpret and translate scientific data into commercial implications, analyze data and make strategic recommendations.
• In case of new launches, build and propose a Go-to-Market Strategy with pricing, distribution channels, and sales strategies with Access and Launch Excellence Leads.
• Provide marketing insight and direction to optimize new product launches, monitor budget and expenditures.
• Participate in national and international congresses and meetings to stay updated for commercialization strategies.
• Oversee patient journey, act as system thinker, and support PJPs to implement successful projects per Roche Code of Conduct.

Conocimientos

Relationship building

English & Turkish

Omnichannel marketing

Cross-functional collaboration

Descripción del empleo

Roche is seeking a Marketing Lead to report to the Head of Customer Engagement & Marketing Chapter and to lead the Rare Disease area, guiding strategy and cross‑functional collaboration across functions.

In this role you will create value for patients, the business, and health systems by developing omnichannel engagement plans, Go‑to‑Market strategies, pricing and distribution considerations, and payer‑facing insights, while partnering with PJPs, HSPs, and global networks to drive successful