Marketing Lead (Rare Disease)

Roche; Fatih; Hybrid; TRY 450,000 - 650,000; Full time

Job summary

Roche is seeking a Marketing Lead to report to the Head of Customer Engagement & Marketing Chapter and to lead the Rare Disease area, guiding strategy and cross‑functional collaboration across functions.

In this role you will create value for patients, the business, and health systems by developing omnichannel engagement plans, Go‑to‑Market strategies, pricing and distribution considerations, and payer‑facing insights, while partnering with PJPs, HSPs, and global networks to drive successful

Qualifications

• Minimum 5 years of proven marketing experience.
• Ability to build relationships and influence internal and external stakeholders.
• Digital literacy with knowledge of digital solutions supporting patients.
• Proficient in English and Turkish for collaboration across Roche.
• Experience in rare disease preferred.

Responsibilities

• Develop specific marketing strategies for therapeutic areas within the organization, working cross-functionally with Medical and Access Leads.
• Build and implement an effective plan for Omnichannel engagement leveraging different channels and tools; collaborate with Digital team.
• Ensure continuous sales and logistics forecasting, working with PJPs and Finance.
• Interpret and translate scientific data into commercial implications, analyze data and make strategic recommendations.
• In case of new launches, build and propose a Go-to-Market Strategy with pricing, distribution channels, and sales strategies with Access and Launch Excellence Leads.
• Provide marketing insight and direction to optimize new product launches, monitor budget and expenditures.
• Participate in national and international congresses and meetings to stay updated for commercialization strategies.
• Oversee patient journey, act as system thinker, and support PJPs to implement successful projects per Roche Code of Conduct.

Skills

Relationship building

English & Turkish

Omnichannel marketing

Cross-functional collaboration

Job description

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

We are looking for a Marketing Lead to report to the Head of Customer Engagement & Marketing Chapter and lead the Rare Disease area.

As a Marketing Lead, your mission is to create value through meaningful benefits for patients, the business, external stakeholders, and health systems. By working with patient journey partners (PJPs), healthcare system partners (HSPs), and other cross-functional enablers, value can be added in various ways, such as product innovation, treatment pathway design, a new patient service, technologies/capabilities that improve operational efficiency, global knowledge sharing, or external collaboration.

Responsibilities

• Develop specific marketing strategies for therapeutic areas within the organization, working together cross-functionally with Medical and Access Leads
• Build and implement an effective plan for Omnichannel engagement via leveraging different channels and tools. Focus on building Omnichannel capabilities internally and externally to provide meaningful customer experiences that add value to patients, collaborating closely with the Digital team
• Ensure continuous sales and logistics forecasting, working closely with the PJPs and Finance team
• Interpret and translate scientific data into commercial implications, analyze data, and make strategic recommendations.
• In case of new launches, build and propose a suitable Go-to-Market Strategy via defining pricing, distribution channels, and sales strategies, working with Access and Launch Excellence Leads
• Provide marketing insight and direction to optimize new product launches, and monitor budget and expenditures.
• Participate in national and international congresses, scientific meetings, and global implementation/update meetings to keep knowledge updated for commercialization strategies.
• By overseeing the patient journey in its entirety, act as a system thinker with the ability to identify shared purpose among stakeholders and contribute to creating value to the patient journey through supporting and enabling the PJPs in implementing successful projects for the ecosystem in line with Roche Code of Conduct and principles
• Working beyond the local organization, align and collaborate with broader networks, provide support to global networks and other affiliates, and be accountable for ensuring collaboration with the networks and local leads to identify new opportunities, initiatives,s and solutions to answer stakeholder needs and to drive value for the patients.
• Prepare and update the training materials and provide internal education and training programs to the customer engagement teams and other lead roles in the affiliate when necessary.
• Generate mar-com strategies working together with the communication department. Support the PJPs in setting the Therapeutic Area or other communication strategy and creation/adaptation of local Therapeutic Area messages, materials, and communication content for digital platforms

Mindset and Behaviours

• We Before Me Mindset: Strong entrepreneurial mindset with outstanding partnering capabilities (coaching, consulting, ability to deeply listen, question, and understand)
• Growth mindset, able to learn and unlearn quickly, take risks and experiment, and contribute to the learning cycle by sharing knowledge with others inside and outside Roche
• System thinker, self-managed and self-directed - altruistic in supporting the global network
• Display integrity in everything (i.e., open, honest, ethical, and genuine)
• Lead mindset leveraging the internal and external networks to create value, share back, and scale
• Boldly act on key decisions and opportunities and boldly stop any activity that is not adding value
• Humble and eager to learn from others
• Appreciate & support the diversity of working within multifunctional teams

Experiences, Knowledge, and Qualifications

• Minimum 5 years of proven marketing experience is highly desirable
• Ability to build relationships and work in project teams; trust and influence with internal members and other key stakeholders
• Digital literacy, good overview of digital solutions on the market supporting patients
• Proficient in English & Turkish to collaborate internally across the broader Roche enterprise
• Experience in rare disease therapeutic area is preferred

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.