Product PR Manager

OPPO; Fatih; Hybride; TRY 600 000 - 900 000; Plein temps

Résumé du poste

OPPO is seeking a Product PR Manager to drive product communication strategy in Turkey, securing strong media exposure and positive brand perception across local tech media, social channels, and consumer touchpoints.

The role requires deep understanding of smartphone technology, solid media relationships, and the ability to lead multiple PR projects, from planning to execution, while aligning with marketing objectives.

Qualifications

• Must have strong media relationships with local tech press and journalists.
• Excellent storytelling and content creation skills for PR materials.
• Ability to manage multiple product PR projects simultaneously.
• Fluent in English; Turkish language skills are a plus.
• Experience with smartphone or consumer electronics PR preferred.
• Knowledge of social media ecosystems and influencer partnerships.

Responsabilités

• Develop and execute product PR content strategies to communicate product strengths.
• Create and oversee tech reviews, PR articles, and in-depth product analysis across media channels.
• Develop localized content highlighting camera, gaming, and battery features.
• Collaborate with internal teams and external creators to produce engaging PR content.
• Maintain relationships with tech media, YouTubers, and journalists for coverage.
• Monitor sentiment and crisis signals post-launch and adjust plans accordingly.

Connaissances

Media relations

Content planning

Project management

Crisis management

Formation

Bachelor’s degree in Communications, Marketing, PR, Journalism, or related field

Description du poste

.Product PR Manager :

The Product PR Manager is responsible for driving OPPO’s product communication strategy in the Turkish market, ensuring strong media exposure and positive brand perception across local tech media, social media, and consumer channels. This role requires a deep understanding of smartphone technology, excellent relationships with local tech media, and the ability to manage multiple product PR projects simultaneously. The core KPIs for this role are the quantity and quality of product PR content.

Key Responsibilities:

Develop and execute product PR content strategies to effectively communicate product strengths and innovations.

Create and oversee high-quality tech reviews, PR articles, and in-depth product analysis across media, social platforms, and video channels.

Develop localized, scenario-based content that highlights key product features such as camera capabilities, gaming performance, and battery life.

Collaborate with internal teams and external content creators to ensure engaging and impactful PR content.

Tech Media & KOL Collaboration

Maintain and expand relationships with key tech media, including top tech websites, YouTube reviewers, and industry journalists, to maximize product exposure.

Manage the review unit distribution process, ensuring smooth coordination and optimal review coverage.

Work closely with KOLs and tech influencers to enhance content reach and engagement, leveraging social media trends for effective product storytelling.

Public Sentiment Monitoring & Reputation Management

Monitor media feedback and consumer discussions post-launch to identify and address potential PR risks.

Analyze public sentiment and provide insights to optimize communication strategies and enhance brand reputation.

Regularly benchmark competitor PR activities and provide strategic recommendations for improvement.

Project Management & Cross-Functional Collaboration

Efficiently manage multiple product PR projects simultaneously, ensuring smooth planning, execution, and optimization.

Work closely with marketing, social media, and product teams to align PR activities with overall business and communication objectives.

Participate in major marketing events to support product PR content creation and maximize media exposure.

Qualifications & Requirements:

Education: Bachelor’s degree or higher in Communications, Marketing, Public Relations, Journalism, or a related field.

Experience: 5+ years in PR, media relations, or product communications, preferably in the consumer electronics or smartphone industry.

Strong understanding of smartphones and tech products, with insights into market trends and consumer preferences.

Established relationships with key local tech media, journalists, and reviewers.

Excellent content planning and storytelling skills, with the ability to generate high-quality PR materials.

Strong project management skills to handle multiple product PR initiatives simultaneously.

Experience in public sentiment monitoring and crisis management.

Strong cross-functional communication and coordination abilities.

Fluent in English (spoken and written); proficiency in Turkish is a plus.

Preferred Qualifications:

Background in tech journalism or experience working with media.

Understanding of social media ecosystems and KOL marketing for tech product promotion.

Experience in reputation management and crisis response.

Reporting to: Marketing department lead.