Marketing Communications Manager

Opontia; Fatih; On-site; TRY 60,000 - 90,000; Full time

Job summary

Opontia, a digital-first consumer goods group, is seeking a Marketing Communications Manager to drive brand awareness and effective marketing strategies. The successful candidate will play a key role in developing lead generation initiatives and contribute to a fast-paced startup environment, requiring strong communication and analytical skills.

Qualifications

• Minimum 4 years of experience in marketing communications, preferably at a startup.
• Fluency in Turkish and English is mandatory.

Responsibilities

• Increase brand awareness through effective marketing strategies.
• Develop lead generation strategies across relevant channels.
• Coordinate the national networks of influencers for brand collaboration.

Skills

Communication

Problem Solving

Project Management

Analytical Skills

Job description

Who We Are

Opontia is the only digital-first consumer goods group in MENAT as well as Central & Eastern Europe, growing by acquiring successful e-commerce brands. We acquire, operate, and scale outstanding ecommerce brands with superstar products. We are backed by leading global investors and have raised one of the largest Series A rounds in the region at $42M. We have offices in Riyadh, Istanbul, Warsaw, and Dubai.

Marketing Communications Manager Opportunity

We are seeking a Marketing Communications Manager to help us grow our brands to their fullest potential in the market and on their sales channels. This is a unique opportunity for a self-starter who will be a key part of the Opontia growth team and will be responsible for increasing our brand awareness in the market and driving qualified inbound lead-generation strategies across all relevant channels. The ideal candidate is excited to take end-to-end ownership of our communication strategy across the Website, Marketplaces, and CRM content, and understands how Owned/Earned/Paid Media drives growth at Opontia.

Responsibilities

• Increase brand awareness of Opontias brands in the market and work towards the vision of every brand becoming a category leader through the development and implementation of effective marketing and communication strategies,
• Drive qualified inbound lead generation strategies across all relevant channels, either by being hands-on or managing external freelancers or agency support (e.g., PR agency),
• Be responsible for the content and creative performance across acquisition and retention channels,
• Develop and implement comprehensive go-to-market strategies that align with Opontia's vision of becoming a leader in its categories,
• Define and implement a brand marketing strategy, including coordinating and monitoring specific new product launch programs in line with marketing stories and commercial objectives,
• Develop campaign planning across all channels and manage promotional activities in coordination with the Performance Marketing team,
• Define media plan and communication policy and activate PR strategy, including editing press releases and activating them,
• Coordinate the national networks of influencers to generate content, motivate them and ensure their collaboration with the brand in the various events and activities required,
• Plan, organize, and optimize brand presence at trade fairs, public and professional events, ski tests, outdoor events, etc.

Requirements

• Minimum 4 years of experience in marketing communications, preferably at a startup or other fast-paced environment,
• Experience in the Turkish market and knowledge,
• Fluency in Turkish and English is a must,
• A highly entrepreneurial and analytical self-starter who can manage multiple projects. Sound time-management and organizational skills,
• Excellent communication, problem-solving, and conflict-resolution skills with the ability to make quick judgment calls under pressure,
• Desire to work in a high-growth startup environment. Ability to work in a fast-changing environment and deliver results consistently,
• Join our team and take the lead in shaping the future of responsible sourcing for our company.

Join our team as a Marketing Communications Manager and bring your passion for innovation and creativity to the forefront of our marketing strategy.